Speed of Trust Ventures backs Canadian AR startup Merchlar

Montreal-based augmented reality startup Merchlar has secured funding from Speed of Trust Ventures. No financial terms were disclosed.


Montreal, Quebec (PRWEB) July 10, 2015

Merchlar (merchlar.com), a Montreal-based startup that’s reimagining the application of AR (Augmented Reality) in a variety of industries, today announced an investment and active partnership from Speed of Trust Ventures, a Montreal-based angel & private-equity firm specializing in active participation in its investments.

Merchlar has rapidly grown in the past year by exploring the world of interactive technologies in real world settings utilizing mobile devices. The company’s emphasis as a creative agency, focusing on brand building projects will now expand to also focus on cultural center implementations, major conferences, and the real estate industry; where project visualization is a key component of the sales process.

Merchlar’s AR applications has allowed them to work across a wide range of industries and leading brands including Sid Lee, the Montreal Canadiens, Videotron, STM, Spafax, Alliance VivaFilm, Desjardins, Bell, Montreal Jazz Festival, Toronto Film Festival, Ubisoft, JP Morgan, Travel Channel and many more. Merchlar’s technology also allows individual users to use their mobile devices as gateways to interacting and exploring objects, places, and landscapes.

“Merchlar is a rising star,” says Ricardo Poupada, a Partner in Speed of Trust Ventures, “We have been extremely impressed with both the quality of their creative work and potential applications of their technology. Despite the relative young age of the company, their pedigree in working with brands in creating interactive experiences is very impressive. We look forward to helping and participating in their inevitable growth.”

“With our rapid expansion, we welcome all guidance and advice to ensure we navigate our growth with minimal turbulence,” says Awane Jones, Founder and CEO at Merchlar, “and with this investment and active participation from Speed of Trust Ventures, and the decades worth of knowledge as entrepreneurs they provide, it will only accelerate that growth.”

“I’m thrilled to be part of this company” says Georges Levesque, also a Partner in Speed of Trust. “The team is superb and even with the relative youth of the company they already have a well defined culture and DNA. The technology impresses everyone I show it to and the prospects for their growth are extremely exciting. The future looks very bright for Merchlar.”

About Merchlar:
Merchlar is a next generation digital creative agency specializing in AR (Augmented Reality). Merchlar redefines the user experience in all aspects of mobile and web development for companies and individuals. It operates primarily from its headquarters in Montreal, Canada.

About Speed of Trust Ventures:
Speed of Trust is a Canadian-based angel & private-equity investment firm, specializing in making active participation investments in high-growth potential companies. The firm’s philosophy is to be active by emphasizing 3 cornerstone ideas: trust in entrepreneurs, transferrable business models, and utilizing Gestalt protocol in mentoring. The partner’s past investments include AskMen.com, Frank & Oak, Foko, MakeSpace, Merchlar, Guestful, Incursion Voyages, Context.Io and Return Path.