The Stagwell Group has acquired MultiView, a B2B digital marketer. The seller was Warburg Pincus. No financial terms were disclosed. GCA Advisors LLC was financial adviser to MultiView with Willkie Farr & Gallagher LLP providing legal advice.
WASHINGTON, April 9, 2019 /PRNewswire/ — The Stagwell Group (http://www.stagwellgroup.com/) today announced its affiliate has acquired B2B digital marketer MultiView Inc. (https://www.multiview.com/). MultiView is Stagwell’s first significant investment in the growing B2B digital marketing space.
With over 400 employees across the US and Canada, MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations. MultiView’s B2B programmatic buying and targeting platforms have launched over 1 million B2B advertising campaigns via 400,000 custom ad units to customers at every stage of the buying journey. Via its digital publications and tools, MultiView also brings over 1200 trade associations together with millions of their members across industries including: medical, manufacturing, travel and education verticals. Programmatic B2B advertising is growing over 16% year over year and MultiView brings expertise in all key digital platforms from Facebook to Google to LinkedIn.
“Programmatic advertising is a small but rapidly growing part of the B2B advertising mix today, and MultiView has unmatched products, data and insights to help B2B buyers leverage this offering,” said Stagwell Group Managing Partner Mark Penn. “From my days with Microsoft, I know B2B marketers need specific solutions and with MultiView as part of the Stagwell family we can deliver those seamlessly.”
“MultiView is proud to join this elite group of digital-first agencies,” said Scott Bedford, CEO of MultiView. “Collaborating with our new colleagues will allow MultiView to provide fresh, innovative digital marketing services to our large base of B2B advertising clients and association partners in North America.”
Stagwell’s existing portfolio includes marketing and communications network MDC Partners, creative performance marketing experts ForwardPMX, media innovator MMI Agency, healthcare and consumer experts SCOUT, research leader Harris Insights & Analytics, creative digital leader Code and Theory, strategic communications agency SKDKnickerbocker, telecommunications researchers HarrisX, entertainment research innovator National Research Group, public relations firm Finn Partners, communications agency Wye Communications, digital advocacy shop Targeted Victory, creative advertising consultancy Wolfgang, travel media leaders Ink, creative agency Observatory, online reputation management firm Reputation Defender, digital language service provider Locaria, and technology innovator Stagwell Technologies.
MultiView was previously owned by Warburg Pincus. Details of the transaction were not disclosed. GCA Advisors, LLC acted as exclusive financial advisor, and Willkie Farr & Gallagher LLP acted as legal advisor, to MultiView.
About The Stagwell Group
The Stagwell Group is a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. The companies are not weighed down by legacy assets and are united in their desire to innovate, evolve, grow and deliver superior results for their clients. Stagwell’s portfolio of high growth companies include experts in four categories: digital transformation and performance, public affairs and relations, research and insights and creative and storytelling. Online at www.stagwellgroup.com.