Step2 Buying Thinkactivity

The Step2 Company, a portfolio company of Liberty Partners, has agreed to acquire Thinkactivity Inc., an Englewood, N.J.-based maker of toys for infants and toddlers. No financial terms were disclosed.



The Step2 Company, LLC (“Step2”) announced today that it is acquiring privately owned Thinkativity, Inc. (“Thinkativity”), headquartered in Englewood, New Jersey. Known for providing durable, imaginative and active fun, Step2 is a market leader in outdoor toys, playhouses, play kitchens, sand and water play, ride on toys, swing sets, wagons and kid's furniture. Thinkativity is an award-winning maker of early learning, electronic and other educational toys that teach children to create their own learning experiences. From infants to preschoolers, Thinkativity is at the cutting edge of developing innovative play patterns and products that inspire children to explore, play and learn.


Thinkativity toys, like the popular Little Storyteller