StepStone Group launches Conversus

StepStone Group, a private markets specialist, has formed Conversus, a private wealth solutions platform. Bob Long is serving as CEO of Conversus.


New York, New York – September 25, 2019 – StepStone Group (“StepStone”), a global private markets specialist, has launched Conversus, a new platform focused on delivering StepStone’s institutional capabilities to high net worth and mass affluent investors.
Conversus will leverage StepStone’s deep expertise across private equity, real estate, private debt and infrastructure to develop and distribute innovative products for individual investors. Together, Conversus and StepStone will integrate fund investments, secondaries and co-investments to create customized product solutions for the private wealth sector.

“Growing demand by high net worth and mass affluent investors for private market assets is a strong secular trend,” said Jason Ment, President and Co-COO of StepStone. “Creating products to meet this demand is a natural extension of our franchise. We believe the same tools we employ for sophisticated institutional investors can benefit individual investors. We look forward to our partnership with the Conversus team, who have shown they can create innovative products and bring institutional investment capabilities to the high net worth and mass affluent markets.”

Conversus is led by Bob Long, CEO, Tim Smith, COO & CFO, and Neil Menard, President of Distribution. Mr. Long and Mr. Smith previously founded Conversus Capital, the largest publicly traded fund of private equity funds, where they held the CEO and CFO roles, respectively.

The founders sold Conversus Capital’s private equity portfolio in 2012, while retaining the rights to the Conversus name. Following the sale, Mr. Long served as the CEO of a Nasdaq-listed business development company. Mr. Smith co-founded Carolon Capital, a European-based distribution firm. Mr. Menard has over 25 years’ experience in private market distribution, most recently as the President of CNL Securities Corporation. Before that, he served as a Senior Vice President at Franklin Square Capital Partners, where he was responsible for the registered investment advisor channel.

“Conversus is derived from the Latin verb for conversion, and our mission is to transform portfolios through efficient, transparent access to the private markets,” said Mr. Long. “With $37 billion of commitments in 2018 alone, StepStone is one of the world’s largest investors in the private markets. Conversus will leverage that expertise and develop products to provide high net worth and mass affluent investors with StepStone’s industry-leading capabilities.”

About StepStone
StepStone is a global private markets specialist that provides customized investment, advisory, and portfolio monitoring services to institutional investors. With more than US$260 billion of total capital allocations, including over US$52 billion of assets under management, the Firm covers the spectrum of opportunities in private markets across the globe. StepStone uses a disciplined, research-focused approach that prudently integrates fund, secondary, and co-investments across private equity, private debt, real estate, and infrastructure to create solutions that are customized according to the objectives of each client’s private markets investment program. StepStone is a global firm with 19 offices in 13 countries. Learn more at

About Conversus
Conversus provides high net worth and mass affluent investors access to private market assets through innovative investment solutions. Conversus is a wholly owned business of StepStone, leveraging the Firm’s core competencies across private market asset classes to help individual investors reach their investment goals through the diversification and returns of private market assets. Learn more at