Sterling Partners and Permira-led group complete eBay enterprise unit buyout

A consortium comprised of Sterling Partners, Longview Asset Management, Sterling Partners‘ portfolio company Innotrac Corp and companies owned by Permira Funds have closed its previously announced acquisition of eBay’s enterprise unit for $925 million. As a result of the transaction, Sterling Partners now owns eBay’s enterprise operations and enterprise technology services while Permira Funds owns the Magento commerce technologies’ business, the marketing solutions business and the CRM business.


SAN JOSE, Calif.–(BUSINESS WIRE)–eBay Inc. (NASDAQ: EBAY) today completed the previously announced sale of eBay Enterprise to a consortium consisting of Sterling Partners, Longview Asset Management, and the Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira Funds for $925 million.

The consortium of buyers has separated eBay Enterprise into four distinct businesses:

Enterprise Operations & Enterprise Technology Services is owned by Sterling Partners.

The Magento Commerce Technologies business is owned by the Permira Funds.

The Marketing Solutions business is owned by the Permira Funds.

The CRM business is owned by the Permira Funds.

About eBay
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