Sternberg Joins TrueCar

Alison Sternberg has joined TrueCar as VP of Investor Relations and Administration. Most recently, Sternberg worked at Modular Wind Energy where she was Chief of Staff to the CEO. Santa Monica, Calif.-based TrueCar sources, compiles, and analyzes car-buying information. In 2011, TrueCar raised $200 million in debt and equity financing.


SANTA MONICA, Calif., Aug. 26, 2013 /PRNewswire/ — TrueCar, a data-driven company that sources, compiles, and analyzes car-buying information, has hired Alison Sternberg as Vice President of Investor Relations and Administration.

Sternberg will manage investor relations and serve as the conduit for all investor communication with TrueCar in the newly-created position. She will also develop the company’s administrative functions, working closely with TrueCar’s administrative support team, as well as handle special projects.
“TrueCar’s continued success is generating a lot of attention from current and prospective investors,” said Scott Painter, founder and CEO of TrueCar. “Alison is here to ensure that we are responsive, professional and accurate and that investors are hearing and understanding our great story. Alison’s experience with investors at both big companies and start-ups is perfectly suited for this role.”
“TrueCar is revolutionizing automotive retail to improve the car-buying experience for buyers and sellers,” said Sternberg. “Investors have already taken notice of the company, and I’m looking forward to the opportunity to work with TrueCar’s current and future investors to continue to keep the company moving forward.”
Sternberg joins TrueCar from Modular Wind Energy (a venture-backed clean technology company), where she was Chief of Staff to the CEO. Prior to that, she was the Business Unit Manager for the Los Angeles private wealth business at Goldman Sachs after working two years with Heidrick & Struggles (an executive search firm) focused on recruiting and hiring within the alternative asset management space. Sternberg also worked at Ares Management across a range of human capital, investor relations and administrative functions. She spent nine years at Goldman Sachs in New York fulfilling a variety of management and strategy roles in investment banking and sales trading.
Sternberg has a B.A. in English from Barnard College/Columbia University in New York and was raised outside of Washington, D.C.
About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers. As an online publisher of unbiased new and used car transaction data, provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for identically-equipped new cars in their geographic area. TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry, which has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.
TrueCar is a data-driven company that sources, compiles, and analyzes car-buying information unlike anybody in the industry. This is why, since its founding in 2005, TrueCar dealer partners have sold over 900,000 vehicles across the country. Its national network of more than 6,500 Certified Dealers is committed to provide no-hassle pricing for some of the country’s largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.
You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

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