STG-backed Winshuttle merges with EnterWorks

Winshuttle, a portfolio company of Symphony Technology Group, has merged with EnterWorks, a provider of product information management, digital asset management and master data management solutions. No financial terms were disclosed. EnterWorks was backed by Black Dragon Partners.



Winshuttle, an STG portfolio company and a leading ERP-centric data management platform provider, announced today the merger of EnterWorks. EnterWorks is a leader in providing Product Information Management (PIM), Digital Asset Management (DAM), and Master Data Management (MDM) solutions that enable differentiated and tailored user experiences.

“We are very excited to join forces with EnterWorks,” stated John Pierson, CEO of Winshuttle. “Our common mission has been to help our customers harness the power of digital transformation by simplifying the management of multi-domain master data – particularly product and customer data. With the addition of EnterWorks as a line of business, the resulting combination will provide an end-to-end solution for the management of product, material, supplier, customer, and other master data throughout the product value chain.”

Acknowledged by leading analysts across the MDM and PIM landscape as a market leader, EnterWorks is known for its innovation, addressing consumer and industrial markets with B2B2C network collaboration, and organizing and orchestrating data and insights to enable differentiated experiences for customers, employees, partners, and suppliers.

“EnterWorks’ third generation Multi-domain Experience Management platform for MDM, PIM, and DAM will benefit from access to Winshuttle expertise in data governance and stewardship, Robotic Process Automation, and New Product Introduction,” offered Rick Chavie of EnterWorks.

“Further, Winshuttle’s scale and geographic coverage will help us accelerate our global vision by leveraging their strong presence in Europe, substantial offshore R&D resources, shared services infrastructure, as well as a complementary offering to customers. All of which will accelerate our current market-leading growth.”

Black Dragon Capital, which had owned EnterWorks since 2015, was assisted by Raymond James in leading to this successful sale to Symphony Technology Group.

About EnterWorks®
EnterWorks® Multi-Domain Experience Management (MxM) solution is comprised of Master Data Management (MDM), Product Information Management (PIM), Digital Asset Management. The MxM solution cover a variety of industry verticals for B2B, B2C, and B2B2C networks as it enables companies to acquire, manage and transform data into supply and demand-side enablement for achieving cost efficiencies as well as enabling differentiated experiences for higher sales and margins. The platform addresses e-commerce, mobile, print and various electronic channels. Services are offered by the company and its partner network in support of its MxM solution to address: MDM, PIM, DAM, Portals for Suppliers and Sales. Dynamic Data Modeling, Workflow & Collaboration, GDSN, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators. Learn more at

About Winshuttle
Winshuttle software empowers business teams to make an impact through solutions that make it quick and easy to exchange data with ERP software using Excel, streamline business processes using forms and workflows, and improve data quality using data stewardship capabilities. Its business led, IT-enabled solutions enable users to automate processes and solve problems without compromising security or governance. Business teams can author solutions across lines of business and, speeding product launches and financial accounting processes, streamlining customer and vendor onboarding, improving plant maintenance efficiency, and tackling data migration projects. Learn more about Winshuttle’s data management solutions by visiting

About Symphony Technology Group
STG is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 30 global companies. For more information, please visit