Strattam Capital has agreed to make an investment in SSB, a data management and analytics platform provider for the sports and entertainment, education and healthcare sectors. No financial terms were disclosed. The deal is expected to take place before the end of the first quarter of 2018. First Hill Partners is serving as financial adviser to SSB on the transaction.
DENVER–(BUSINESS WIRE)–SSB, a leading data management and analytics platform provider to the sports & entertainment, education, and healthcare sectors, announced today that Strattam Capital, along with SSB’s Senior Partners and incoming CEO Mike Banville, have signed a definitive agreement to make a majority growth investment in SSB. The investment will enable SSB to accelerate development of its industry leading Central Intelligence Platform in response to customer demand.
“SSB was founded and funded with a very straightforward, strategic goal: provide our clients in key verticals with the ability to make data a meaningful part of their business decision making to drive exceptional results,” said SSB Senior Partner Bryan Brinks. “In Strattam, we’ve found a partner that shares our commitment to clients and ensuring our platform is at the leading edge of the ever-evolving data landscape. We’re extremely proud of our team, the work they have done over the past decade and our longstanding client relationships. We feel strongly that our new partnership will add to our already outstanding offering.”
SSB’s Central Intelligence Platform, delivered as a Software-as-a-Service (SaaS), enables a “single version of the truth” and a 360-degree perspective of each individual in all client constituent groups by integrating data across multiple, disparate sources, solving challenges often faced by large, complex organizations and institutions. The Platform completes the evolution from KPIs (Key Performance Indicators) to ADIs (Actionable Data Insights) that enable proactive business decisions that drive revenue and results.
SSB works with more than 60 of the leading brands in sports and entertainment, including NASCAR, the NHL, NBA, Pac-12 Conference, SEC, and NFL – where, in addition to the league, SSB works with nearly half of all NFL teams – as well as leading institutions in both higher education and K-12 markets.
Banville will join SSB current Senior Partners as the Senior Leadership of SSB, ensuring both continuity and strategic growth focus from leadership. Banville joins SSB with 22 years of leadership expertise in P&L management, M&A, sales and marketing management, product management, and strategic planning. He most recently served in Senior Leadership roles with IHS Technology’s information division, a role which included setting strategic direction, managing division financial performance, and oversight of all commercial activities. Over an 18-month period, he more than doubled the size of the division.
“SSB has a strong and growing position in its core markets,” said Banville. “The company has established itself as a trusted partner to its customers with deep expertise in data management in professional and collegiate sports, as well as in higher education and other verticals. The quality of its customer base reflects how valuable that service is and will continue to be as customers’ needs expand to more comprehensively seek insights from the information they have on their customers and other constituents across the enterprise.”
SSB delivers an automated, real-time look at the health of a business, facilitates superior reporting and enables fact-based decision making. Integrating and cleaning data manually is time consuming, costly and inefficient. SSB’s platform automates and speeds those processes, while also delivering analytics and reporting capabilities that support consistent, cohesive and relevant messaging in all channels for both marketing and internal communications. The result is increased engagement and revenue across all sales and fundraising categories.
“By pulling together customer and transaction information spread across different systems, and pairing that data with a deep understanding of the particular needs of a sports franchise, university or hospital, SSB enables organizations to better serve their constituents,” said Strattam Capital Managing Partner Bob Morse. “We are very impressed with what the founders of SSB have built, and we are excited to collaborate with Mike and the SSB leadership team on the next phase of growth.”
Completion of the transaction, which is subject to customary closing conditions, is expected to take place before the end of the first quarter of 2018.
First Hill Partners is serving as SSB’s financial advisor and Koenig, Oelsner, Taylor, Schoenfeld & Gaddis is serving as SSB’s legal advisor. Wilson Sonsini Goodrich & Rosati is serving as Strattam’s legal advisor.
SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by clients. SSB’s unique products and services deliver a clear picture of a client’s business – comprised of any number of data and information inputs – in an elegant and simplified manner. The result is the empowerment that comes with transformative knowledge of all audiences, as well as ongoing access to relevant, real-time data in an easy to understand format. Ultimately, SSB enables 60+ clients in Professional and Collegiate Sports, more than 15 leading Higher Education institutions, as well as those in many other industries – to make the educated, actionable, and profitable decisions that take businesses to new levels. SSB was named the Microsoft US Education Partner of the Year for 2017 and is a contracted provider through E&I Cooperative Services. SSB has offices in Denver, Nashville, and Austin. Learn more at www.ssbinfo.com.
About Strattam Capital
Strattam Capital is a private equity firm with an innovative and focused approach to scaling established business IT companies. Our team’s alignment and engagement practices are designed to deliver a better future for our companies. Strattam has offices in Austin and San Francisco. To learn more visit www.strattam.com.