Sunny Delight to Sell Western European Sunny Delight Juice Drinks Business

Sunny Delight Beverage Co., which is backed by J.W. Childs Associates, is selling its Western European Sunny Delight juice drink business to Orangina Schweppes. Financial terms of the deal weren’t disclosed. Sunny Delight Beverage Co. has also agreed to buy the J.M. Smucker Co.’s plant in Sherman, Texas. Sunny Delight also said that it’s investing more than $70 million to upgrade its five North American plants and data systems to buy the plant in Texas. J.W. Childs, a Boston PE firm, owns a majority of Sunny Delight.


Sunny Delight Beverages Co. (SDBC) today announced that it is investing more than $70 million to upgrade all five of its North American manufacturing facilities and data systems and to acquire a plant in Sherman, Texas. The company also announced today the pending sale of its Western European Sunny Delight juice drink business to Orangina Schweppes, a leading fruit drink firm in Western Europe, and a company of the Suntory Group. Terms of this transaction, which is subject to regulatory approval, were not disclosed. The proceeds from this sale will enable SDBC to be debt-free and to focus its resources on growing its much larger and more diversified North American business.

SDBC has signed an agreement to purchase The J. M. Smucker Company’s (NYSE: SJM) plant in Sherman, Texas. Terms of the purchase were not disclosed. SDBC is working with the Sherman Economic Development Corporation (SEDCO) on incentives. SDBC has been leasing space at the site since 2004 to produce its SunnyD brand. The J. M. Smucker Company will continue to produce its Folgers coffee brand at the site until April 2011.

“The North American supply chain and data system upgrades, and our purchase of the Sherman plant, will improve corporate profitability, manufacturing efficiency, and our environmental footprint,” said Ellen Iobst, senior vice president of manufacturing and technology. “Specifically, this investment will lower our costs via ‘no touch,’ robotic warehousing at each site and will further enhance our sustainability efforts through upgraded, consumer preferred packages that require less material and energy to produce. The result will be more highly efficient beverage operations across North America better capable of producing our seven brands and meeting our retailers’ and consumers’ needs,” added Iobst.

SDBC produces its beverages at sites in Anaheim, CA; Sherman, Texas, Atlanta, GA, South Brunswick, NJ and Littleton, MA.

SDBC is majority owned by J.W. Childs Associates, L.P. (“JWC”), a private equity firm based in Boston, MA investing in middle-market consumer products and specialty retail growth companies. Since 1995, JWC has invested in more than 40 companies with a total transaction value of over $12 billion.

Sawaya Segalas & Co., LLC* is acting as exclusive financial advisor to SDBC with respect to the pending sale of the Western European Sunny Delight juice drink business.

About Sunny Delight Beverages Co.

Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America and Western Europe. The company is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. SDBC brands include Sunny Delight, Elations, Fruit2O, Bossa Nova, Veryfine, Fruit Simple and Crystal Light ready-to-serve beverages. All SDBC plants have achieved zero waste to landfills. For more information, please visit .

*Securities offered through Sawaya Segalas Securities, LLC

SOURCE Sunny Delight Beverages Co.