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Sverica-backed Whusa appoints CEO

Avon, Connecticut-based The Women’s Health USA, a national physician practice management organization focused on women’s health, has named Goran Dragolovic as CEO. Previously, Dragolovic worked at Surgical Care Associates and then at Optum after it acquired SCA. Whusa is backed by Sverica Capital Management LLC.


AVON, Conn., Nov. 21, 2017 /PRNewswire/ — The Women’s Health USA (Whusa) Board of Directors announced today the hiring of Goran Dragolovic as Chief Executive Officer. The move comes just a few months after Whusa completed a majority recapitalization with private equity firm Sverica Capital Management LLC (Sverica) in August and is a key piece in Whusa’s long-term growth initiative.

Goran comes to Whusa with more than 30 years of management and leadership experience in a broad range of healthcare service environments. Most recently, Goran spent nearly 7 years at Surgical Care Affiliates (SCA), and then at Optum after SCA was acquired by Optum. Goran served in several capacities there, including management of a $500M portfolio of surgery centers and specialty hospitals in the western US, leading enterprise-wide strategic service line expansion and, after the Optum transaction, Goran served as Senior Vice President of Practice Growth and Transformation for Optum. In that role, Goran helped aggregate and organize specialty and surgical physician groups into market-leading “CINs (clinically-integrated networks),” “High-performance IPAs,” and “Value-based Narrow Networks.” These groups were positioned to take advantage of innovative payment models on an episodic and population risk basis, either under upside gain-sharing arrangements, or on a full-risk basis. These arrangements empowered independent physicians to take greater control of value-based care delivery within their respective markets, ensured attendant economic benefits, and enabled physician groups to grow and thrive within the existing volatile healthcare market.

“Since Sverica’s investment in Whusa, the Sverica team has focused on a candidate worthy of our vision to replace retiring founder, Bob Patricelli. We found Goran to be extremely well-suited for the position,” said Dave Finley, Chairman of Board for Whusa. “His experiences will be highly complementary to the capabilities and expertise of the current Whusa senior executive team.”

Dragolovic adds: “There is a unique opportunity for OBGYN practitioners to become indispensable architects of value-based delivery models within their specialty, deliver on the triple aim, and transform the trajectory of women’s health. As a nationally recognized leader in women’s health with an impeccable reputation, clinical credibility and expertise, Whusa is uniquely positioned to lead efforts to assist physicians in seizing these opportunities. I’m grateful and thrilled to join the remarkable team at Whusa and help lead our collective growth efforts.”

Whusa provides OBGYN, In Vitro Fertilization, and other specialty women’s health practices with a full suite of practice management solutions including payor contracting, revenue cycle management, EMR support, financial and human resource management, merger and acquisition support, ancillary services development, and risk management services. Whusa’s unique partnership model enables physicians and physician groups to maintain their independence, while leveraging the resources of a national organization.