Swander Pace Capital taps Gillespie as CEO of Aden & Anais Inc

Swander Pace Capital has named Doug Gillespie as CEO of Brooklyn, New York-based Aden & Anais Inc, a baby products company. Gillespie’s work background includes executive roles at Munchkin Inc and NUK USA.


BROOKLYN, N.Y.–(BUSINESS WIRE)–Swander Pace Capital today announced that it has named Doug Gillespie as Chief Executive Officer of baby products company Aden & Anais, Inc., which features two industry-leading brands in aden + anais® and HALO®. Mr. Gillespie brings nearly three decades of consumer experience to the role, having trained in blue chip organizations GE, Frito-Lay and Brown-Forman before progressing to the top leadership role in three previous consumer goods companies. Importantly, Mr. Gillespie has spent more than 11 years working in the baby products industry in executive roles with Munchkin, Inc. and NUK USA.

“Doug’s directly applicable industry experience combined with his track record of success in demand-driven businesses makes him the perfect candidate for the role of CEO at Aden & Anais,” said Corby Reese, Managing Director, Swander Pace Capital. “We are confident that Doug’s expertise will serve to accelerate the growth of these iconic industry brands.”

Gillespie will be based out of the Aden & Anais headquarters in Brooklyn, New York where he will manage the global operations of the aden + anais and HALO brands.

“Thanks to passionate, dedicated work from both teams, the aden + anais and HALO brands have cemented themselves as leaders in the baby market,” said CEO, Doug Gillespie. “I am thrilled to be in a position to continue the momentum as we drive growth and innovation in the marketplace.”

About Swander Pace Capital
Swander Pace Capital (SPC) is a private equity firm that invests in companies that are integral to consumers’ lives. SPC’s consumer industry expertise informs the firm’s strategic approach and adds value through access to its proven SPC Playbook, senior team, and extensive network. The firm partners with management teams to help build companies to their full potential. SPC invests in businesses across three domains of consumer lifestyles: Food + Beverage, Body + Wellness, and Home + Family. With offices in San Francisco, New Jersey, and Toronto, SPC has invested in more than 45 companies and raised cumulative equity commitments of approximately $1.8 billion since 1996. For more information, visit www.spcap.com.

About Aden & Anais, Inc.
Since 2006, the aden + anais® brand has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort, safety and style. The award-winning collection founded by industry pioneer Raegan Moya-Jones includes a full range of multi-purpose swaddles, burpy bibs, dream blankets, sleeping bags, nursery bedding and more. The aden + anais brand has sold more than 25 million swaddles in 65 countries worldwide. For more information on the aden + anais brand, please visit www.adenandanais.com. Based in Minneapolis, the HALO® brand has a singular mission: to help create a healthy and safe sleep environment for people of all ages. Founded in 1994 by William Schmid, who began researching sleeping environments after he lost an infant daughter to SIDS, HALO is dedicated to developing products that set new standards for the safety and improved health of sleeping infants and bringing peace of mind to one’s home. For more information, visit www.halosleep.com.