ACG, Union Square Hospitality invest in Tender Greens

Alliance Consumer Growth along with Danny Meyer’s Union Square Hospitality Group, have acquired a minority stake in Tender Greens. Financial terms weren’t announced. Tender Greens is a farm-to-fork casual restaurant chain with 22 locations across California.


River Hollow Partners invests in Kriser’s Natural Pet

Pet retailer Kriser’s Natural Pet has secured an undisclosed amount of funding. River Hollow Partners led the round with participation from other investors that included Quadrant Capital Advisors and Alliance Consumer Growth. Meadow Lane Capital LLC provided financial advice to Kriser’s on the transaction. Also, Kriser’s has named Amy Wolf, a partner at River Hollow Partners, to its board of directors.


Alliance Consumer Growth raises $90 million for Fund II

Alliance Consumer Growth collected $90 million in commitments for its second fund. ACG Fund II, which was oversubscribed, was raised in two months. ACG did not use a placement agent. Fund I launched in 2011 with total commitments of $44 million. The New York-based private equity firm provides minority growth capital to consumer, retail and restaurant companies. ACG typically invests up to $10 million of equity per company with at least $5 million to $25 million of annual sales. Kramer Levin Naftalis & Frankel was ACG’s legal advisor for Fund II.

Alliance Consumer Growth backs Suja Juice

Suja Juice has received a minority growth capital investment from consumer-focused private equity fund Alliance Consumer Growth. ACG joins existing investor Boulder Brands Investment Group, which previously made a minority investment in Suja in 2013.


Alliance Consumer Gobbles Up Some Krave Jerky

Alliance Consumer Growth has acquired a minority stake in Krave Jerky. New York-based ACG, which invests in consumer brands, provided less than $10 million for a “significant” minority holding in Krave, says Julian Steinberg, a managing partner.

Alliance Consumer Backs EVOL Foods

Boulder, Colo.-based EVOL Foods, which makes natural and organic frozen meals and snacks, has sealed a minority growth capital investment from private equity firm Alliance Consumer Growth. The financing will be used to expand EVOL’s distribution, and expand its products.

Alliance Consumer Growth Closes Debut Fund

Alliance Consumer Growth has closed its debut private equity fund, Alliance Consumer Growth Fund L.P., with $40 million in committed capital, the firm announced Monday. The firm has made two investments so far, in cleaning and personal care products maker KAS Direct; and in The Honest Kitchen, maker of dehydrated human-grade pet food. Alliance Consumer Growth aims to make investments of in consumer companies with revenues typically ranging from $5 million to $30 million. The firm’s investment size is $2 million to $10 million of equity per company.

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