AppNexus buys VC-backed Yieldex

AppNexus has acquired New York-based Yieldex, a provider of forecasting and analytics tools for publishers. No financial terms were disclosed. Yieldex’s backers included Triangle Peak Partners, Hearst Interactive Media. Sequel Venture Partners, Madrona Venture Group and FFP Holdings.

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VC-backed AppNexus scores $25 mln from WPP

New York City-based ad tech firm AppNexus will receive $25 million in funding from communications services firm WPP. AppNexus’ backers include Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures.

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Ad tech firm AppNexus snags $60 mln

New York City-based ad tech firm AppNexus has received $60 million in funding from an unnamed private equity firm. According to the company, the investment puts AppNexus at a valuation of $1.2 billion. JPMorgan was the financial advisor to AppNexus on the transaction.

AppNexus Goes “All-In” on Mobile Advertising

The New York-based digital advertising firm AppNexus is upping its commitment to mobile advertising, the company announced today. More specifically, its mobile buy-side offering, which is in beta with clients including Collective, CPX Interactive, FlxOne, and Matomy, is expected to be available to all AppNexus customers this summer. The beta product is already integrated with mobile supply sources such as Nexage, Smaato, and MoPub. AppNexus raised a $75 million Series D round of financing led by Technology Crossover Ventures in January.

AppNexus Raises $50 Million in Series C Round

AppNexus has raised $50 million in Series C funding. Investors in the round include Microsoft, a long time customer. All of AppNexus’s Series B VC backers including Venrock, Kodiak Venture Partners and First Round Capital invested in the C round. AppNexus is a New York-based maker of a virtualized cloud computing platform for online advertising applications.

AppNexus Adds $5 Million

AppNexus Inc., a New York-based maker of a virtualized cloud computing platform for online advertising applications, has raised $5 million in third-round funding. Kodiak Venture Partners led the round, and was joined by fellow return backers Venrock and First Round Capital. Previous investor was not listed.

AppNexus Raises $8 Million

AppNexus Inc., a New York-based maker of a virtualized cloud computing platform for online advertising applications, has raised around $8 million in Series B funding, according to a regulatory filing. Backers include First Round Capital, Khosla Ventures, Kodiak Venture Partners and Venrock. www.appnexus.com

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