Seven Terrible Startup Names, and One Really Great New One

By Connie Loizos — 4 years ago

Last week, brand-naming expert David Placek – who has come up with Blackberry, Powerbook, and Scion, among other powerful brands – told peHUB readers that the key to a good brand is its ability to capture the right sounds, the right story, and the right associations, often in a single word. You know when a […]