Cleantech’s Nemesis: Consumer Awareness Still Lags

By Mark Boslet — 5 years ago

Ever wonder why cleantech has been slow to take off? Ok, sure. The technology is still immature. Solar cell efficiencies are relatively low and the smart grid is, well, hardly a grid. What’s more, until now, energy has been relatively inexpensive. But there is another big reason, in fact the big elephant in the room: […]