BetterCloud grabs $25 mln

New York City-based BetterCloud, a provider of critical insights, automated management and intelligent data security for cloud office platforms, has raised $25 million in funding. Accel led the round with participation from all previous backers that included Flybridge Capital Partners, Greycroft Partners through its new Greycroft Growth Fund, Tribeca Venture Partners, New Amsterdam Growth Capital and Millennium Technology Value Partners.

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Cotapaxi snags $6.5 mln Series A

Utah-based Cotopaxi, a consumer outdoor gear and apparel company, has received $6.5 million in Series A funding. Greycroft Partners led the round with participation from other investors that included New Enterprise Associates, Forerunner Ventures and Lerer Hippeau Ventures.

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Livefyre announces $47 mln in funding as Adobe and Salesforce Ventures join investors

Livefyre, an enterprise software provider that helps companies engage with customers online, announced it has raised $47 million in funding from new investors Adobe and Salesforce Ventures, as well as existing backers Cue Ball, Greycroft Partners, Hillsven Capital and U.S. Venture Partners. The funding includes a recently closed $32 million Series D round and a previously unannounced $15 million Series C2 round. The San Francisco-based company has now raised $67.3 million in total funding.

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GGV Capital, DST lead $25 mln Series B funding in Boxed

GGV Capital and Digital Sky Technologies have led a $25 million Series B funding round in Boxed, a mobile app for wholesale club shopping. Other investors in the funding round include Founders Fund, AME Cloud Ventures, Vaizra Investments and early investors First Round Capital, Greycroft Partners and Signia Venture Partners. Jeff Richards, managing partner at GGV Capital, will join Boxed’s board.

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App Annie raises $55 mln from IVP, Sequoia, Greycroft, IDG

App Annie said it raised an oversubscribed Series D round of $55 million led by Institutional Venture Partners and joined by existing investors Sequoia Capital, Greycroft Partners and IDG Capital Partners. The app analytics company also launched Usage Intelligence, a mobile focused product generating usage data, such as active users, time spent and retention. The company, which tripled its revenue in 2014, has now raised $94 million. IVP General Partner Eric Liaw will join the board.

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Playdots pulls in $10 mln Series A

Mobile games creator Playdots has secured $10 million in Series A funding. Tencent and Greycroft Partners led the round with participation from other investors such as Northzone and Crunchfund.

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Whipclip raises $20 mln from IVP, Greycroft, Raine, others

Whipclip has raised $20 million from investors including Institutional Venture Partners, Greycroft Partners, Raine Ventures, William Morris Endeavor, Ziffren Brittenhanm and individuals Peter Guber, Steve Bornstein, Gordon Crawford, Thom Weisel, Scooter Braun and Ron Zuckerman, according to a source close to the deal.

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Greycroft leads Series A round for e-commerce site ELOQUII

Plus-sized women’s fashion e-commerce site ELOQUII has secured about $6 million in Series A funding. Greycroft Partners led the round with participation from other investors that included Daher Capital, Bassett Investment Group, Western Technology Investment and Female Founders Fund. In addition to the funding, Elle Wheeler from Greycroft and Anu Duggal from Female Founders Fund have been added to ELOQUII’s board of directors.

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Greycroft, BDMI and Mark Cuban back ZergNet

ZergNet has secured $3.2 million in Series A funding. The investors in this round included Greycroft Partners, Bertelsmann Digital Media Investments, Lerer Hippeau Ventures and Mark Cuban. ZergNet provides solutions aimed at publishers to help them better monetize, analyze and grow their audience.

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P.S. XO merges with Seedling, raises $7 mln

P.S. XO, an e-commerce company co-founded by actress Soleil Moon Frye, has merged with toy and craft brand Seedling. The combined company, which will be known as Seedling, has also raised $7 million in new funding from Upfront Ventures and Greycroft Partners. In addition to the funding, Kara Nortman, a co-founder of P.S. XO, has been added to Seedling’s board and will serve as its chair.

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Brickstream acquires VC-backed Nomi

Brickstream has bought Nomi, a New York City-based location analytics firm. No financial terms were disclosed. Nomi’s backers included Accel Partners, First Round Capital, CAA Ventures, SV Angel, Forerunner Ventures and Greycroft Partners.

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VC-backed WideOrbit expands team with new hire

WideOrbit has named Brian Burdick as executive vice president of digital and programmatic. Burdick is a former chief technology officer at AdECN. Headquartered in San Francisco, WideOrbit is a provider of advertising management solutions for media companies. WideOrbit’s backers include Mayfield Field, Khosla Ventures, Greycroft Partners and Hearst Ventures.

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Devonshire Investors leads $12 mln B round for Recurly

Recurly said Monday it has closed a $12 million Series B round led by Devonshire Investors, the private investment arm of Fidelity Investments. Greycroft Partners and existing investors, Polaris Partners and e.ventures, also participated. Recurly, of San Francisco, is a pay-as-you-go subscription billing platform.

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Performance Horizon Group raises $10 mln Series B

Performance Horizon Group, a provider of partner marketing solutions for enterprises, has raised $10 million in Series B funding led by new investor Mithril Capital Management. Existing investors DN Capital and Greycroft Partners also participated.

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