Canadian healthcare private equity firm Persistence Capital Partners (PCP) has appointed Norman M. Steinberg as a senior advisor. Steinberg is currently chair emeritus of Norton Rose Fulbright Canada. In the period 2005 to March 2017, he was co-chair and then chair of Norton Rose Fulbright and its predecessor, Ogilvy Renault. During his 40-year legal career, he has focused on M&A, corporate finance and corporate governance, and advised on key Canadian deals. Steinberg will advise PCP as the firm explores new healthcare opportunities. He will also provide strategic and operational advice to portfolio companies.