VC-backed GumGum hires SVP of sales

Santa Monica, California-based digital marketing platform GumGum has named John Weisgerber as senior vice president of sales. Previously, Weisgerber worked at Hearst Corp where he served as executive director of digital advertising in its fashion and luxury collection. GumGum’s backers include Morgan Stanley Expansion Capital, New Enterprise Associates, Upfront Ventures, First Round Capital and Crosscut Ventures.


Clairvest Partners exits KUBRA

Hearst Corp. said Wednesday it has bought an 80 percent stake in KUBRA Data Transfer. Sellers include Clairvest Partners. Financial terms weren’t announced. Kubra, of Mississauga, Ontario, is a payment processor for utilities and companies in the insurance, financial services and healthcare sectors. Wells Fargo Securities advised Hearst Corporation and Financial Technology Partners served as advisors to KUBRA. News of the sale was reported by peHUB in May.


VC-backed Refinery29 hires Zalaznick as strategic advisor

New York-based media company Refinery29 has hired Lauren Zalaznick as a strategic advisor. Recently, Zalaznick served as executive vice president at NBCUniversal. Refinery29’s backers include Stripes Group, FLOODGATE, First Round, Hearst Corp., Lerer Ventures and Eastern Capital.


Offerpop grabs $15 mln Series C

Offerpop, a New York-based digital marketing platform, said Tuesday that it has raised $15 million in Series C funding. Edison Ventures led the round with participation from Hearst Ventures, a unit of Hearst Corp.,, Windcrest Partners, CommonAngels and Mesco. Bulger Partners provided financial advice on the transaction.


Wanderful Media raises $14.5 mln

Wanderful Media said it raised $14.5 million from existing investors. Previous investors include the media companies Advance Digital, A. H. Belo Corporation, Community Newspaper Holdings Inc., Cox Media Group, The E. W. Scripps Company, Gannett Co., Inc., GateHouse Media, Inc., Graham Holdings Co., Hearst Corporation, Lee Enterprises, MediaNews Group and The McClatchy Company.


Hearst Health acquires VC-backed CareInSync

Hearst Health, the healthcare unit for Hearst Corp., has acquired CareInSync. No financial terms were disclosed. Based in Santa Clara, Calif., CareInSync is a provider of solutions that improve communication between healthcare providers via a real-time, mobile, collaboration platform. It is backed by HealthTech Capital, Band of Angels and Samsung Ventures.

Diversion Closes Series B, Inks $1M Ad Deal with Sony

Los Angeles-based gaming company Diversion Inc. has closed a “Series B strategic funding round” and inked a $1 million advertising deal with Sony Pictures. The company created social games including FameTown and The A-List, and is backed by investors including TomorrowVentures; Hearst Corp.; and the Tornante Company, which is backed by Michael Eisner. Individual investors Marcy Carsey, a producer of The Cosby Show and That 70’s Show, and venture investor Art Bilger also joined in the round.

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