Full Circle Insights nets $4.7 mln

By Iris Dorbian — 2 months ago

San Mateo, California-based Full Circle Insights, a provider of marketing performance management solutions, has raised $4.7 million in funding. Aligned Partners led the round with participation from Salesforce Ventures.

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Ematic Solutions snags $1.07 mln seed

By Iris Dorbian — 2 months ago

Singapore-based Ematic Solutions, a software company that helps marketers, has secured $1.07 million in seed funding. The investors included 500 Startups, Wavemaker Partners and Convergence Ventures. According to Ematic, the capital infusion will be used for personnel hiring and product development.

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DemandJump nets $750K seed

By Iris Dorbian — 3 months ago

Indianapolis-based DemandJump, an actionable intelligence marketing platform provider, has raised $750,000 in seed funding. The investors included 4G Ventures and Hyde Park Venture Partners.

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VC-backed Sprinklr buys Booshaka

By Iris Dorbian — 3 months ago

Sprinklr has acquired Booshaka, an advanced audience segmentation and management platform. No financial terms were disclosed. Sprinklr’s backers include Battery Ventures, Intel Capital and Iconiq Capital.

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Insignia Capital buys Metanexgen

By Iris Dorbian — 10 months ago

Insignia Capital Group has acquired Bensalem, Pennsylvania-based Metanexgen, a provider of multi-channel marketing solutions for the pharmaceutical, biotech and medical device sectors. The sellers included DFW Capital Partners. No financial terms were disclosed.

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Marketing startup Loopd grabs $1 mln

By Iris Dorbian — 1 year ago

San Francisco and Taiwan-based Loopd, a marketing solutions tools provider, has raised $1 million in funding. The investors were Tim Draper, Salesforce.com CEO Marc Benioff and Vuclip co-founder Xinhui Nui.

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PINOVA Capital invests in BrandMaker

By Iris Dorbian — 1 year ago

BrandMaker, a Germany-based provider of marketing resource management solutions, has raised over $30 million in funding. The investors are Munich-based private equity firm PINOVA Capital and a fund run by L-Bank (State Development Bank of Baden-Württemberg).

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Mixpo buys VC-backed marketing startup ShopIgniter

By Iris Dorbian — 1 year ago

Mixpo has acquired ShopIgniter, the latter firm announced in a post on its site. No financial terms were disclosed. Based in Portland, Oregon, ShopIgniter is a marketing platform provider. Its backers included Madrona Ventures and Trinity Ventures. To read the announcement, visit here.

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Word of Mouth Is the Best Form of Marketing

By Alastair Goldfisher — 5 years ago

In case you haven’t heard, word-of-mouth advertising is huge. That was one of the takeaways today at the Accel Stanford Symposium. Speaking on a panel about the future of social and viral marketing, ModCloth co-founder Susan Gregg Koger said her company’s initial growth was due in large part to her network of friends telling other […]

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