Spring Lake Equity-backed MediaMath buys Rare Crowds

By Iris Dorbian — 1 year ago

Ad tech firm MediaMath has acquired Rare Crowds, a provider of targeted media solutions. No financial terms were disclosed. Also, MediaMath has named Eric Picard, CEO and co-founder of Rare Crowds, as vice president of strategic partnerships. MediaMath’s backers include Spring Lake Equity Partners, Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital.

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MediaMath nabs more than $175 mln in funding

By Iris Dorbian — 2 years ago

MediaMath said Tuesday that it has closed $73.5 million in Series C funding. Spring Lake Equity Partners led the round with participation from Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital. Also, the firm received a $105 million debt facility from Silicon Valley Bank. GCA Savvian provided financial advice in connection with the equity portion of the transaction. MediaMath is a provider of digital marketing solutions.

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MediaMath Acquires Tap.me

By Mark Boslet — 3 years ago

MediaMath said it bought mobile in-game ad platform Tap.Me. No terms were not disclosed. Tap.Me had raised more than $4M from investors including Hyde Park Venture Partners, I2A Fund, Hyde Park Angels and Great Oaks Venture Capital.

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MediaMath Buys Adroit Interactive

By PEHub Administrator — 6 years ago

MediaMath, a New York-based provider of a digital media-buying platform, has acquired Adroit Interactive, a company that customizes display ads in real time. No financial terms were disclosed. MediaMath has raised over $10 million in VC funding from Safeguard Scientifics, QED Investors and European Founders Fund.

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MediaMath Raises $12.5 Million

By PEHub Administrator — 7 years ago

MediaMath, a New York-based provider of a digital media-buying platform, has raised $10 million in new VC funding. Safeguard Scientifics led the round, and was joined by QED Investors and European Founders Fund. MediaMath also secured $2.5 million in debt funding from Silicon Valley Bank.

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