Z Capital’s Famous Brands names Aylward to new position at Mrs. Fields

Famous Brands, the parent company of TCBY Yogurt and Mrs. Fields Cookies, has named Kimberly Aylward as general manager of direct-to-consumer gifting at Mrs. Fields. In this newly created position, Aylward will oversee e-commerce sales and brand marketing initiatives. Famous Brands is a portfolio company of Z Capital.

Mrs. Fields Gets Court Approval for Reorganization

NEW YORK (Reuters) – Cookie and frozen yogurt company Mrs. Fields Famous Brands LLC has won court approval for its Chapter 11 reorganization plan, which gives it a $10 million, three-year senior term credit facility to fund operations. The company, known for its Mrs. Fields cookie and TCBY frozen yogurt franchises, said on Oct. 2 […]

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