StarVest leads $21 mln Series B funding in Persado

StarVest Partners has led a $21 million Series B funding round in Persado, which automates persuasive language used in digital marketing and other applications. Other participants in the funding round include Citi Ventures, American Express Ventures and existing investor Bain Capital Ventures.

Persado Raises $15M In Bain Led Deal

Persado said it raised $15 million of Series A funding in a deal led by Bain Capital Ventures. The company will use the money to expand sales and marketing efforts, increase R&D and establish a headquarters in New York City.

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