Scale, Rustic Canyon, Steamboat Benefit From $60M MerchantCircle Acquisition

By Mark Boslet — 5 years ago

Reply agreed to pay $60 million in cash and stock for MerchantCircle, bringing a nice payday to backers Scale Venture Partners, Rustic Canyon Partners, Steamboat Ventures and IAC. The two companies expect substantial synergies as they combine their businesses and seek additional acquisitions. MerchantCircle runs an online network that allows local merchants to advertise and […]