VC-backed AppNexus scores $25 mln from WPP

New York City-based ad tech firm AppNexus will receive $25 million in funding from communications services firm WPP. AppNexus’ backers include Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures.


YouEarnedIt attracts $1.5 mln seed funds

YouEarnedIt said Wednesday that it has raised $1.5 million in seed funding. The investors included WPP and Capital Factory. According to the firm, the capital infusion will be used for product development and expansion. Based in Austin, YouEarnedIt is an employee engagement platform.


Content marketing platform Percolate nabs $24 mln

New York City-based content marketing platform Percolate said Tuesday that it has raised $24 million in Series B financing. Sequoia Capital led the round with participation from previous backers GGV Capital, First Round Capital, Lerer Ventures and WPP. Also, Percolate has added Mike Dixon of Sequoia to its board of directors.

eCommera secures $41mln

Global software-as-a-service and big data company eCommera has secured a $41 million Series C funding round. Dawn Capital led the round with investors West Coast Capital, Frog Capital, ePlanet Capital, WPP and new partner Wti.

Ace Metrix Nets $8M

Mountain View, Calif.-based Ace Metrix has raised $8 million in new financing. WPP, Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures provided the funding, which will be used for product development and expansion. Ace Metrix provides a software-as-a-service designed to help advertisers target their television and online advertising. PRESS RELEASE Ace Metrix(TM), the new […]

Affectiva Inks $5.7 Series B

Waltham, Mass.-based Affectiva has closed on $5.7 million in Series B financing led by WPP, via its consumer insight division; Kantar; and Myrian Capital. The company, which focuses on what it calls “emotion measurement and communication technology” was formed in 2009 by two MIT scientists. The technology is focused on using computing to track emotions to better improve products and experiences. The money will go to software development efforts. Representatives from WPP and Myrian Capital will assume seats on Affectiva’s board.

Visible Technologies Secures $6 Million

Visible Technologies secured $6 million in financing. The Bellevue, Wash.-based provider of social intelligence solutions plans to use the capital to enhance sales and grow its international footprint. Existing investors: Investor Growth Capital (IGC), Centurion Holdings, Ignition Partners, In-Q-Tel and WPP participation in the round. Visible Technologies has secured a total of $45 million to date.

Buddy Media Raises $5 Million Follow-on From WPP

New York-based social media software company Buddy Media has added $5 million in financing from advertising giant WPP. Buddy Media recently raised $23 million in Series C financing from investors including New York-based Greycroft Partners; Palo Alto, Calif.-based Bay Partners; Menlo Park, Calif.-based Institutional Venture Partners; and Softbank Capital.

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