Tailwind invests in LRW

Tailwind Capital has invested in LRW (Lieberman Research Worldwide). Financial terms weren’t announced. Los Angeles-based LRW is a market research and data analytics company.


LOS ANGELES–(BUSINESS WIRE)–LRW (Lieberman Research Worldwide), a leading market research and data analytics company, announced it has raised significant growth capital from Tailwind Capital, a private equity firm focused on investing in growth-oriented middle market companies. This capital will be used to drive LRW’s innovation strategy and vision to be the premier integrated data analytics research and marketing strategy consulting firm. This capital infusion will help LRW more rapidly develop and expand its suite of innovations in the areas of Pragmatic Brain Science®, virtual reality, social media analytics and big data. The capital will also be used for targeted acquisitions to strengthen LRW’s global footprint and leading edge capabilities in the “new” market research industry. The current management team of Chairman and CEO Dave Sackman and President, Jeff Reynolds will continue in their current leadership roles and remain significant owners of the business. Terms of the transaction were not disclosed.
Dave Sackman, Chairman and CEO of LRW, said, “The market research industry is at an inflection point, and we see tremendous opportunity. Our partnership with Tailwind will enable us to innovate even more rapidly than we have the past few years and to meet the changing needs of CMOs and their marketing organizations. The world of data and digital marketing is growing exponentially, and with growth capital, we can shape that future. We fully intend to be recognized years from now as one of the pioneers and true leaders in creating what people are now calling the ‘new MR’ and we’re calling Integrated Data Analytics Consulting.”
Adam Stulberger, Partner at Tailwind, said, “This transaction represents a tremendous opportunity for Tailwind to invest in a proven winner that provides high quality services to a dynamic industry in the midst of a transformation. LRW has a very experienced management team and is well-positioned for future growth and expansion. We look forward to supporting LRW as it pursues future organic initiatives and acquisitions.”
LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique “so what?®” consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact for their clients across a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, health care, retail, food service, financial and business services, automotive, and many more.
The company was represented by Intrepid Investment Bankers and Drinker Biddle & Reath LLP.
Tailwind was represented by CoveView Advisors, LLC and Davis Polk & Wardwell LLP.
About LRW:
LRW is headquartered in Los Angeles with more than 400 employees in Los Angeles, Orange County, Chicago, Philadelphia, New York City, and London.
About Tailwind Capital:
Tailwind Capital is a leading private equity firm focused on making growth-oriented investments in the lower end of the middle market in the healthcare, business and communications services sectors in North America. Tailwind Capital partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Since its founding in 2003, Tailwind and its portfolio companies have made more than 65 acquisitions. The firm currently manages over $2 billion of committed equity capital. For further information, please visit: www.tailwind.com.