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Tan Capital buys mobile survey company Osurv

Tan Capital Partners has acquired Los Angeles-based Osurv, a mobile survey platform provider. No financial terms were disclosed.


LOS ANGELES–(BUSINESS WIRE)–Osurv, the inventor of the mobile survey, announced that its technology has been acquired by Tan Capital Partners, a private equity firm in Singapore, for an undisclosed sum.

Osurv, established in Los Angeles in 2012, is the leading feedback platform that predicts customer and employee behavior.

Osurv’s mobile surveys empower well-known brands such as Caesars Entertainment and Casio to collect data, analyze the results, and respond to customers in real-time.

Tan Capital Partners plans to integrate Osurv’s technology into its nearly 800 hotels that they own and operate throughout Asia.

“Hotels continue to evolve as market demands change. Osurv is an important turnkey solution for us to ensure that we continue to create heartfelt and memorable experiences for our guests,” said Yeau Tan, Chairman of Tan Capital Partners.

“We are thrilled that our revolutionary surveys will ultimately benefit thousands of guests daily. Hotel managers will be able to transform a guest’s feedback into actionable insights that will lead to incredible guest experiences,” said Dr. Nora Bergstrom, Osurv’s VP of Research and Analytics.

Several Osurv employees will provide consulting services to Tan Capital Partners for a limited time during the transition. “We are grateful for the strong relationships that we have fostered over the past five years with our team members, clients and advisors,” said Aaron Abram, Co-Founder & SVP, Sales and Marketing for Osurv.

About Osurv
Osurv is a mobile survey platform distinguished by its cutting-edge user interface and real-time predictive analytics. Its “dramatically different” approach to survey design ultimately delivers industry-leading engagement rates, nearly triple the nearest competitor. For more information, please visit

About Tan Capital Partners
Tan Capital Partners, established in 1972, is a private equity firm based in Singapore. The company has over US$2 billion under management. Its core strategy is to invest in large hospitality brands and restructure them to increase profits. They also invest in commercial real estate and technologies that further expand their holdings.