Tengram Capital Backs Geller Beauty

Tengrap Capital Partners, the Connecticut-based private equity firm concentrating on retail and consumer brands, will invest in Laura Geller Beauty, a cosmetic brand developed by makeup artist Laura Geller. Specifics of the deal were not publicized.


Laura Geller Beauty Announces Investment from Tengram Capital Partners
Private Equity Firm’s Investment Will Fuel Brand’s Continued Expansion and Aggressive Growth Strategy
NEW YORK– Laura Geller Beauty (the “Company”) (www.laurageller.com), a leading prestige color cosmetics brand developed by professional makeup artist, Laura Geller, has announced that she has partnered with Tengram Capital Partners, LLC, (“TCP”), a Connecticut-based private equity firm that focuses exclusively on middle-market consumer and retail companies that own exceptional, highly recognizable brands.
The Company is best known as an innovator and pioneer of the “baked” category of makeup – uniquely formulated, color-correcting products made in Italy. The Company also was one of the first brands to introduce “primer”, now one of the leading cosmetic categories, uniquely called Spackle®. Built around the idea that many women are uncertain about how to properly apply makeup, the Laura Geller brand incorporates how-to makeup education elements with easy-to-use, multi-tasking products to simplify and improve women’s makeup routines.
Laura Geller, the Company’s founder and CEO, expressed her excitement about the new partnership and the growth prospects for the business. “The Laura Geller Beauty brand has always positioned itself as a premium color cosmetics collection that fits into every woman’s lifestyle, regardless of where she lives, what she does or what she wears. Our partnership with TCP will accelerate my dream of delivering innovative, relatable and meaningful products to more women domestically and abroad.”
TCP invests and partners with companies across the consumer sector. The firm invests in strong brands and management teams and acts as a catalyst to drive the growth of the companies in which it invests. TCP’s principals have significant consumer expertise and focus on certain segments, including apparel, accessories, sporting goods, home furnishings and health and beauty.
“In addition to her long- standing reputation in the industry, we have tremendous respect for what Laura has been able to accomplish with the Laura Geller brand, which has had tremendous success through its key retail partnerships with QVC and ULTA,” said Richard Gersten, Partner of TCP. “We are very much looking forward to working with her and the team to drive the brand’s continued expansion, while also strategizing new areas of growth for the Company.”
When it comes to contemporary beauty for real women and celebrities alike, Laura has one mission – to take the guesswork out of cosmetics application by creating high-performance products. She is well-known for her award-winning Spackle® and “Baked in Italy” franchises that have changed how women apply makeup. These innovations, combined with her expert advice and time-saving tips, work to make makeup fun, easy and accessible for all women.
In addition to being a best-selling color cosmetics line on QVC in both the US and UK, Laura Geller Beauty has a flagship NYC location and is available at national retail partner ULTA, its own website laurageller.com and a number of high-profile beauty sites.
Tengram Capital Partners, LLC is a private equity firm that focuses exclusively on leading middle-market consumer and retail companies that own strong recognizable brands. The team has a diverse background of consumer investing and operating expertise that assists and guides company management to unlock the true potential of their brand. Tengram invests or acquires both public and private consumer companies. Previous and current investments for Tengram and its predecessor fund, Windsong Brands, LLC, include NEST Fragrances, Sequential Brands Group, Robert Graham, Ellen Tracy, Joe Boxer, Joe’s Jeans, Sharper Image, Field & Stream, Carlos Falchi, Caribbean Joe, Design Within Reach, and Cloudveil. Tengram’s website is (www.tengramcapital.com)