Tengram Capital Collects $173 Mln for Fund I

Tengram Capital Partners has collected $173 million for its first institutional fund. Fund I’s target was $150 million, according to a statement. Mt. Vernon Group and Triple A Partners were placement agents for the pool while White & Case was fund counsel. Founded in 2010, Westport, Conn.-based  Tengram targets middle market consumer and retail companies.


Tengram Capital
Partners LLC (“TCP” or “Tengram”), a private equity firm that invests
in leading middle-market consumer companies that own strong,
recognizable brands, has completed the fundraising of it first
institutional fund. The fund closed with $173 million of commitments,
exceeding its target fund size of $150 million.

TCP received commitments from a broad array of institutional and
individual investors, including endowments, pension plans, alternative
asset managers, and large family offices. Matthew Eby, Co- Founder and
Managing Partner, commented, “The team at Tengram is thrilled to have
the trust and support of a strong group of long-term investors. We
value their partnership and look forward to working on their behalf.”

Tengram was founded in 2010 by William Sweedler and Matthew Eby.
Richard Gersten joined as a Partner in 2011. Together, they have spent
almost 50 years operating and investing in branded consumer businesses.
TCP’s brand-focused strategy has led to current fund investments in
Robert Graham, Sequential Brands Group, NEST Fragrances, and Laura
Geller Beauty. William Sweedler, Co-Founder and Managing Partner, said,
“Rich, Matt and I have unique, complementary backgrounds that together
bring a collective expertise that differentiates our partnership from
many consumer investors. Tengram’s core philosophy is that brands are
the most vital and valuable part of the consumer experience. The
partners, along with our consumer focused investment team, will
continue to attract unique and proprietary investment opportunities in
our areas of expertise, including apparel, home, sporting goods,
retail, health and beauty, and food and beverage.”

Tengram partners with exceptional entrepreneurs and operators,
providing the strategic guidance and resources required to effectively
activate and grow their brands. As Richard Gersten, Partner, explained,
“We work closely with our management teams and strive to create strong
partnerships founded on a basis of trust. Our partnership approach
resonates with many founder and family-led businesses that are seeking
the operating expertise and intellectual capital to help grow their

Tengram used Mt. Vernon Group and Triple A Partners as placement agents
and White & Case as fund counsel.


Tengram Capital Partners, LLC is a private equity firm that focuses
exclusively on leading middle-market consumer and retail companies that
own strong recognizable brands. The team has a diverse background of
consumer investing and operating expertise that assists and guides
company management to unlock the true potential of their brand. Tengram
invests in both traditional “growth” and “restructuring/turnaround”
situations in either the public or private sectors. Previous and
current investments for Tengram and its predecessor investment entity,
Windsong Brands, LLC, include Laura Geller Beauty, NEST Fragrances,
Sequential Brands Group, Robert Graham, Joe Boxer, Joe’s Jeans, Field &
Stream, Design Within Reach, and Cloudveil. Tengram’s website is
(www.tengramcapital.com ).