Tengram Capital Partners has made an undisclosed investment in This Works Products Limited. Based in the UK, This Works sells aromatherapeutic beauty products.
NEW YORK, NY, May 6, 2015 – This Works Products Limited (“This Works” or the “Company”), a modern natural beauty brand focused on developing, marketing, distributing, and selling aromatherapeutic beauty products across the body care, skincare, and sleep categories, has partnered with Tengram Capital Partners (“Tengram” or “TCP”), a private equity firm that focuses exclusively on branded consumer and retail companies. This Works is a U.K. company founded in 2003 by Kathy Phillips, currently the International Beauty Director for Condé Nast Asia and formerly the Health and Beauty Director of British Vogue.
This Works offers a wide assortment of sophisticated, expertly blended products that provide simple natural solutions to address specific modern beauty needs. The Company uniquely occupies the intersection between prestige beauty, health & wellness, and the natural product space. This Works is the only prestige beauty brand making a direct link between sleep and beauty. It features a dedicated range of products created to address beauty through improving sleep, an emerging segment within the overall beauty market. Each product is tested and evaluated by a panel of 50 modern women of different ages and backgrounds who review products during the development process. The Company will not launch a product until its panel of women tells them “this works.”
Kathy Phillips, the Company’s founder, expressed her enthusiasm about the new partnership and the growth prospects for the business. “My experience in the health, wellness, and beauty industry inspired me to create natural products that are truly effective. Our innovative products use the highest quality natural ingredients and deliver sophisticated solutions for modern beauty needs. I am proud of what the Company has accomplished thus far, and our partnership with Tengram will further propel the Company to its next phase of growth.”
The Company’s CEO, Anna Persaud, added, “I am also very pleased to partner with Tengram on this opportunity. Tengram has extensive beauty industry knowledge and a network of resources that will help build our business. I look forward to working with them to build upon the brand’s strong momentum and execute on the Company’s many growth opportunities.”
Tengram invests in strong brands and management teams and acts as a catalyst to drive the growth of the companies in which it invests. Richard Gersten, a Partner at Tengram, stated, “We are thrilled to add This Works to Tengram’s existing portfolio of exciting beauty brands. We are active investors in the beauty industry and evaluate a significant number of opportunities in the sector. We found This Works to be particularly compelling, given its great brand name, tremendous growth potential and unique, distinctive positioning. We are looking forward to working with the existing team to drive growth in the U.K. and to launch the brand in the U.S. market”
ABOUT THIS WORKS:
This Works is a modern natural beauty brand focused on developing, marketing, distributing, and selling aromatherapeutic beauty products across the body care, skincare, and sleep categories to a diverse set of health and wellness, specialty beauty, and third-party ecommerce retailers and through the Company’s own website. The Company’s vision is to deliver iconic solutions for modern beauty needs, drawing upon nature’s laboratory – responsibly.
ABOUT TENGRAM CAPITAL PARTNERS:
Tengram Capital Partners is a private equity firm that focuses exclusively on leading middle-market consumer and retail companies that own strong recognizable brands. The team has a diverse background of consumer investing and operating expertise that assists and guides company management to unlock the true potential of their brand. Tengram invests in both traditional “growth” and “restructuring/turnaround” situations in either the public or private sectors. Previous and current investments for Tengram and its predecessor investment entity, Windsong Brands, LLC, include Luciano Barbera, Tommie Copper, Active Ride Shop, DevaCurl, Laura Geller Beauty, NEST Fragrances, Sequential Brands Group, Robert Graham, Joe Boxer, Joe’s Jeans, Field & Stream, and Design Within Reach.