ABC Financial has acquired Trainerize, a Vancouver, British Columbia-based mobile fitness solution for personal training and member engagement. No financial terms were disclosed. Based in Sherwood, Arkansas, ABC is a provider of technology and related services for the fitness industry. It was acquired in 2018 by Thoma Bravo.
ABC Financial Acquires Trainerize, Accelerating a Mobile-First Total Fitness Experience for Workouts, Personal Training, Nutrition and Lifestyle Coaching
September 15, 2020
LITTLE ROCK, Ark. & VANCOUVER, British Columbia–(BUSINESS WIRE)–ABC Financial (ABC), the leading provider of technology and related services for the fitness industry, announced today it has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement.
“Trainerize powered by ABC” connects clubs, trainers and members to help people achieve their fitness goals with instructional and workout content, on-demand and broadcast classes, virtual-personal training, personalized training programs and nutrition planning, as well as habit and lifestyle coaching. Other features boost accountability and social motivation through in-app text and video messaging, fitness challenges, community groups and milestone badges.
As a software solution, “Trainerize powered by ABC” means health club members and personal training clients are more engaged and inspired with personalized fitness programs they can access anytime, from anywhere. And it includes a market-leading watch application to make fitness fit easily into people’s daily routine.
“The addition of ‘Trainerize powered by ABC’ allows us to create a total fitness experience,” said Bill Davis, CEO of ABC Financial. “In a total fitness experience, the gym plays a central role as it provides all the equipment, guidance and community that many people thrive on. And now with Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in a personalized and seamless solution that promotes healthier lives by helping clubs put their member first, wherever they are.”
“Trainerize powered by ABC” allows fitness professionals to design, automate and manage programs that address most aspects of a client’s fit lifestyle. With this total fitness approach, health clubs can cater to a broader range of member needs and better manage and optimize personal training profit centers with centralized fitness programming and standardized communications to achieve measurable results.
“Our mission is to make fitness accessible,” said Sharad Mohan, CEO of Trainerize, who will join ABC Financial as managing director. “Together with the ABC team, we have the opportunity to positively influence the lives of over 25 million members and expand the solution for the 150,000 trainers who use this product.”
“As people discover new ways to access health and fitness content, we are enabling trainers and fitness operators to bring together exercise, nutrition and health to create the total fitness experience, personalized and powered by technology, wearable data and app integrations. It’s an exciting time for the industry and I am thrilled that Trainerize and ABC are shaping what’s to come,” Mohan said.
ABC Financial will be adding the entire staff of Trainerize to its team. ABC clients can purchase “Trainerize powered by ABC” as an add-on module, and Trainerize will continue to be available as a stand-alone solution that can be used with other club management solutions.
The announcement marks ABC’s latest expansion in making fitness content accessible in-person and virtually. It comes a month after the company acquired GymSales, a leading international provider of fitness sales management tools.
That transaction amplified ABC’s strategy in supporting holistic club management, with “GymSales powered by ABC” providing intuitive tools that help identify, nurture and convert prospective fitness club members, as well as target and manage add-on opportunities.
About ABC Financial
ABC Financial (abcfinancial.com) is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for members of clubs of all sizes whether a multi-location chain, franchise or an independent gym. Founded in 1981, ABC helps nearly 16,000 clubs and facilities globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Financial is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).
Trainerize (trainerize.com) is a client engagement mobile app and software that allows fitness coaches and fitness businesses to expand their reach beyond their physical spaces, better connect with members, build meaningful relationships, and digitize the training experience. Fitness coaches and fitness businesses use Trainerize to boost member engagement through digital services as well as attracting new members by tapping into the market of online training.
Hill + Knowlton Strategies