Trader Corp has acquired DealerBreacher, a Montréal-based digital advertising solutions provider to the automotive industry, for an undisclosed sum. Trader, a Toronto-based digital automotive marketplace and software solutions provider, said the deal will support the company’s “future plans focused on speed of innovation” linked to Canadian dealer and consumer needs. Founded in 2015 by Frederic Binette and Benoit Laforce, DealerBreacher will continue to operate independently and under the same leadership team. Trader was acquired in 2016 by U.S. private equity firm Thoma Bravo from U.K. private equity firm Apax Partners. The deal was valued at about $1.57 billion.
TRADER Makes Strategic Investment in DealerBreacher
Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships to grow and succeed
Toronto, ON (May 31, 2018) – TRADER Corporation is pleased to announce a strategic investment in DealerBreacher, a leading digital advertising services company based in Montreal. This investment continues TRADER’s commitment to offer dealers premium solutions designed specifically for the Canadian market that solve dealers’ business needs and drive results.
With rapid growth in the Quebec market, DealerBreacher has differentiated itself by providing tailored digital advertising solutions for Canadian automotive dealers, backed by unique business intelligence technology. As a young and agile company, DealerBreacher concentrates on delivering complete transparency to customers including consistent communication and digital marketing performance results.
TRADER’s investment in DealerBreacher will support the company’s future plans focused on speed of innovation – all clearly linked to Canadian dealer and consumer needs.
“From a technology and local talent perspective, we look forward to combining our strengths to broaden our presence and understanding of the local automotive market in Quebec,” said Jeff Woolcock, Chief Sales Officer at TRADER. “Our investment in DealerBreacher is part of our ongoing innovation roadmap to bring best-in-class Canadian technology solutions to our customers.”
DealerBreacher will become part of TRADER effective today. The company will continue to operate independently from TRADER, under the same leadership team.
“Our mandate is to make dealers more visible and relevant throughout the entire car buying process,” said Benoit Laforce, Co-Founder of DealerBreacher. “By working with TRADER, we will gain access to its 40 years of experience in the Canadian automotive market so that we can offer additional consumer insights and resources to drive our unique value proposition. With TRADER, our technology and product platform will enable future growth and dealer success.”
About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, managing consumer automotive marketplaces and providing dealers with digital business solutions to market and manage their inventory. The company’s primary online destinations include autoTRADER.ca™ and autoHEBDO.net™, driving over 16 million visits a month and more than 4.1 million mobile app downloads. Both autoTRADER.ca and autoHEBDO.net offer an extensive inventory of new and used vehicles in Canada across both desktop and mobile platforms. Partnering with global leaders, TRADER delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada.
For more information, visit: go.trader.ca
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About DealerBreacher.com INC
DealerBreacher.com, member of the Google Premier Partner channel, is a technology company based out of Quebec, specializing in automotive online marketing including Search Engine Marketing (SEM) and Social Networks. DealerBreacher has developed a unique SEM platform allowing dealers to promote their dealerships and their inventory to capture consumer intent and get the highest quality of traffic.
For more information, visit: DealerBreacher.com
Senior Manager, Communications Strategy
TRADER Corporation | autoTRADER.ca
416.784.5200 ext. 3599