Tiny Capital, a Canadian technology holding company, has acquired a majority stake in Pixel Union, a Victoria, British Columbia-based e-commerce apps and themes agency and partner in the Shopify ecosystem.
The purchase price was not disclosed.
Tiny said it led an investment alongside Freemark Partners, Saltwater and Syrus Partners to rebuy Teligence Capital’s stake in Pixel Union. It also committed $25 million to acquire related businesses.
Tiny founded Pixel Union in 2009 and sold it to Teligence in 2014.
Pixel Union CEO Ben Moore will continue to run the company as it seeks to increase its interests in the Shopify ecosystem.
Tiny is led by Managing Partners Andrew Wilkinson and Chris Sparling.
Tiny Acquires Top Shopify Partner, Pixel Union, Commits $25MM in Acquisition Capital
April 11, 2019
VICTORIA, British Columbia–(BUSINESS WIRE)–Tiny, a Canadian technology holding company, today announced that it has acquired a majority stake in Pixel Union, a leading partner in the Shopify ecosystem. Since 2011, Pixel Union has provided Shopify’s customer base with beautiful and easy-to-use themes, apps, and custom services.
“It’s clear that ecommerce is the future, but many people miss just how early in the story we still are. In 2018, only 14% of total retail sales happened online. That volume is set to more than double in the next decade and we want to help make that happen,” said Andrew Wilkinson, Chairman of Tiny. “Shopify is the best ecommerce platform in the market and is well-positioned to help bring more retailers online. We could not be more excited to throw our full weight behind the platform and to continue to invest our time, energy, and capital into making Shopify the #1 choice for online retailers.”
Tiny founded Pixel Union in 2009 and sold a majority stake to Teligence Capital in 2014. On April 1, 2019, Tiny led a round of investment alongside Freemark Partners, Saltwater, and Syrus Partners to repurchase Teligence Capital’s shares in Pixel Union and committed an additional $25 million to acquire other businesses in the Shopify ecosystem.
Pixel Union’s CEO, Ben Moore, who also participated in the recent round, will continue to run the business as it seeks to increase its interests in the Shopify ecosystem.
“I couldn’t be more excited to have this renewed mandate from Tiny and the other shareholders as we pursue our strategy of developing integrated products and services that empower Shopify merchants,” said Ben Moore, CEO of Pixel Union. “We believe strongly in Shopify’s mission, its team and its product, and we are committed to supporting both Shopify and its customers as they continue to build the future of ecommerce.”
To learn more about Pixel Union, visit http://pixelunion.net
To learn more about Tiny, visit http://tiny.website
Andrew Wilkinson, Chairman