Toronto-based Lynx Equity buys Majestic Media

Toronto-based private equity firm Lynx Equity said Thursday that it has acquired Majestic Media Ltd. No financial terms were disclosed. With its headquarters in Toronto, Majestic is Canada’s largest developer of custom social media campaigns and applications. Update: Lynx Equity is focused on acquiring small and medium-sized businesses from owners looking to retire. The firm’s other acquisitions so far in 2013 include Fine Line Imports Inc, JewelPop Inc, NRG Equipment IncSuperior Road Products Ltd and Techni-Lite Systems Inc.

PRESS RELEASE

TORONTO–(BUSINESS WIRE)–Lynx Equity Limited (“Lynx”) announced today that it has acquired Majestic Media Limited (“Majestic”), Canada’s largest developer of custom social media campaigns and applications, focused on delivering innovative digital and mobile marketing programs. As a Facebook Preferred Marketing Developer, Majestic is relied-upon by a number of Fortune 500 companies to develop powerful social experiences that deliver superior results and exceed expectations. They are a trusted partner of notable brands such as Scotiabank, Maple Leaf Foods, and Virgin Mobile. “We are thrilled to acquire a world-class, multi-national brand. This is a new platform for Lynx, and we look forward to the tremendous potential for growth within this space,” commented Dustin Mandel, Lynx Partner. While it is the first media-focused acquisition for Lynx, Majestic joins their rapidly expanding portfolio of companies. Majestic is among Lynx’s three acquisitions in the past month, and seventh of 2013. “We are always pleased to add a new industry to our portfolio, especially one that is experiencing similar growth to ours. Majestic will be a valued addition to our group,” noted Brad Nathan, Lynx President.

About Majestic Media
Majestic Media is the largest developer of custom social campaigns and applications in Canada, focused on delivering innovative digital and mobile marketing programs for a number of Fortune 500 companies. Areas of focus include Facebook applications, mobile and emerging technologies, microsites, web applications and platforms and infographics. Through a number of project management tools, software and collaboration tools, Majestic Media has successfully streamlined their operations across time zones thus enabling them to operate extended hours and offer continuous service to clients.
For more information on Majestic Media, please visit www.majesticmedia.ca

About Lynx Equity Limited
With sales in excess of $150 million, Lynx Equity Limited is a diversified private equity firm focusing on acquiring small and medium-sized businesses from owners looking to retire. Lynx targets transactions between $2 million and $8 million and utilizes a buy and hold strategy.

For more information on Lynx Equity, please visit www.lynxequity.com

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