TPG-backed IMC buys StackCommerce

Integrated Media Company, which is backed by TPG, has acquired Venice, California-based StackCommerce, a commerce and content platform for digital publishers and influencers.

Integrated Media Company, which is backed by TPG, has acquired Venice, California-based StackCommerce, a commerce and content platform for digital publishers and influencers. No financial terms were disclosed. CG Petsky Prunier advised StackCommerce while Cooley LLP provided legal advice.

PRESS RELEASE

San Francisco; Venice, California – February 2, 2021 – Integrated Media Company (IMC), a TPG platform dedicated to the new media ecosystem, today announced that it has acquired Venice, California based StackCommerce, a leading commerce + content platform for digital publishers and influencers.

StackCommerce’s white-labeled marketplace platform powers commerce for its growing network of publishers, enabling on-site checkout via shoppable content. The company partners with over 1,000 publishers and more than 5,000 brands to help people discover products and brands they love. StackCommerce partners have earned more than $175 million on the commerce platform, which also reported a 50 percent increase in gross sales over the previous year.

“We founded StackCommerce nearly a decade ago to reimagine affiliate commerce for publishers by enabling them to own the customer data and user experience top to bottom. We’ve been pioneering the commerce and content space ever since, helping publishers to build and scale this new revenue stream at a higher rate and with access to content creation services, user acquisition, and more,” said Josh Payne, Founder and CEO of StackCommerce. “Today is not just an important day for Stack, but for the future of shoppable content. TPG’s in-depth media expertise will make for a brighter future for our partners through further investment in our industry-leading commerce tools and services.”

“The opportunity to enable digital publishers and other influencers to monetize through commerce is becoming increasingly important as an alternative to traditional ad sales,” said Jon Miller, CEO of Integrated Media Co. “Our investment in StackCommerce is a natural fit for the IMC platform as we continue to grow publishers’ revenue streams and their abilities to bring customers the best products.”

“Josh and the team at Stack have already built a large and important company in the e-commerce ecosystem with almost no outside investment,” said Andy Doyle, Operations Director at TPG. “And yet we’re still in the early stages of the market’s evolution. We feel fortunate to partner with a team that has such deep expertise in commerce and technology. We look forward to supporting Stack’s rapid growth as it serves more publishers and influencers and provides an even better shopping experience for audiences.”

StackCommerce was advised by investment bank CG Petsky Prunier, part of the Canaccord Genuity Group. Cooley LLP acted as legal advisor to StackCommerce.

About StackCommerce
StackCommerce is the leading commerce + content platform for publishers and brands. Our award-winning marketplace solution allows users to discover and purchase products on the publisher sites they visit daily. We provide 5,000+ merchants and retailers with unmatched exposure through product listings and shoppable articles. For publishers, we power white-labeled e-commerce shops with on-site checkout for readers. We’ve helped over 1,000 publishers monetize with commerce, including CNN, CNET, Verizon Media, Hearst, Mashable, NY Post, TMZ, MarketWatch, and more. Learn more at www.stackcommerce.com.

Integrated Media Company
Integrated Media Company, LLC is a TPG portfolio company thematically investing across the digital media landscape. Launched in 2018, IMC’s mandate is both financial and strategic, providing greater flexibility with regards to investment size, term and portfolio construction. IMC’s investments are oriented in verticals, allowing for additional acquisitions and organic investment in pursuit of growth.