TPG-Backed Red Book Connect Names SVP of Global Sales

Red Book Connect said Wednesday that it has named Arnab Sur as senior vice president of global sales. Previously, Sur served as global sales vice president for A T & T Cloud Solutions. Red Book Connect is a global provider of cloud-based solutions and is backed by TPG Growth, the middle market and growth equity platform of TPG, a global private investment firm.


ATLANTA–(BUSINESS WIRE)–Red Book Connect, a global, cloud-based software solutions company serving the restaurant and broader retail industries, announced today that it has appointed Arnab Sur as Senior Vice President of Global Sales, a previously unfilled position since the formation of the company in January 2013.
Sur, 47, was previously the Global Sales Vice President for AT&T Cloud Solutions since 2006, where he increased revenues 300% after building and integrating an industry leading portfolio of Cloud, Applications, and Hosting services. Under Sur’s leadership, AT&T Cloud Solutions transformed from a US-based business to a Global leader servicing a broad range of Fortune 500, Global 1000, small-to-medium (SMB) customers and several industry verticals. Throughout his career, Sur has managed large teams of direct, indirect, and technical sales, and also brings software application expertise to his new role at Red Book Connect. Sur has also held senior sales positions at USInternetworking, Appshop and Quovera. He will be based in San Francisco.
“It’s a pleasure to welcome Arnab to the Red Book Connect family,” said Larry Abramson, CEO of Red Book Connect. “We have created a portfolio of elegant cloud-based software solutions that are used by more than 128,000 businesses around the world. Arnab is the perfect choice to extend our global leadership in the services industry. His successful track record, experience and personality make him the ideal leader to mentor our worldwide sales team.”
“It is very exciting to be joining Red Book Connect at a time of explosive growth and opportunity with our market-leading portfolio of technology solutions,” said Arnab Sur, Senior VP, Global Sales. “Our sales teams bring service-industry experience to addressing real-world needs for a truly unique interaction with our customers. I look forward to working with an extremely talented and energetic team to build the Red Book Connect business globally.”
Sur earned a Masters of Science degree in Manufacturing Systems Engineering from the University of Wisconsin, and a Bachelor of Technology degree in Mechanical Engineering from the Indian Institute of Technology in Mumbai, India.
About Red Book Connect
Red Book Connect is a global cloud-based software solutions company supporting the restaurant, retail and hospitality industries’ comprehensive operational needs in a fast, efficient and affordable way. The company offers solutions and products from industry leaders Red Book Solutions, HotSchedules, Macromatix, GoHire and Schoox. Currently serving more than 1.2 million users in over 128,000 locations across 26 countries, Red Book Connect has offices in Atlanta, Denver, Austin, Thessaloniki, Greece, Sydney, Australia and Shanghai, China. Red Book Connect is backed by TPG Growth, the middle market and growth equity platform of TPG, a global private investment firm, and Instawares Holding, a company focused on best-in-class technology serving the restaurant marketplace. For more information visit: