TPG Growth invests in snack brand Angie’s Boomchickapop

TPG Growth said Wednesday that it has acquired a “significant” stake in snack brand Angie’s Boomchickapop. No financial terms were disclosed. As a result of the transaction, Sherbrooke has exited its investment in Angie’s Boomchickapop.


FORT WORTH, TX, October 1, 2014 – TPG Growth, the middle market and growth equity investment platform of TPG, announced today that it has acquired a significant stake in Angie’s Artisan Treats (“the Company” or “Angie’s Boomchickapop”), a growing player in the healthy snacks segment, from Company founders and Sherbrooke Health and Wellness. TPG Growth has partnered with the Company’s co-founders, Angie and Dan Bastian, who will have an ongoing role with the Company along with existing management. As a result of the transaction, Sherbrooke will no longer hold a stake in the Company. Terms of the transaction were not disclosed.

Angie’s Boomchickapop is a national snack brand distributed in natural food, grocery, club and mass retail outlets in all 50 states as well as in Canada. The Company has achieved significant growth since its founding in 2001 in North Mankato, Minnesota, as consumers seek healthier snack alternatives. Angie’s Boomchickapop’s products begin with a commitment to use only high-quality, whole grain, gluten-free, non-GMO ingredients, and provide healthy options while also delivering a great taste experience.

“We are delighted to join forces with the Angie’s Boomchickapop team and to help them build upon an already strong foundation,” said John Bailey, Principal at TPG Growth. “Dan and Angie’s approach and commitment to core values are consistent with our own philosophy, and the Company has done a tremendous job of thoughtfully building the brand and assembling a high-quality team. Angie’s Boomchickapop is well-positioned to drive additional growth in the category by continuing to offer healthier, great-tasting snack alternatives to its consumers, and we are excited to continue our long track record of partnering with companies to add resources and to help capture the significant opportunities that lie ahead.”

“Our team is excited about this new chapter for Angie’s Boomchickapop and we are delighted to join with a strong partner like TPG Growth who can help us as we scale the business,” said Angie Bastian, Co-Founder and President. “We believe that their expertise within the consumer space, significant operational resources and access to incremental talent will be incredibly beneficial as the Company expands.”

“Over the past four years, we’ve been honored to partner with Angie’s Boomchickapop on its path to becoming the #1 natural popcorn brand,” said John Giannuzzi, Managing General Partner at Sherbrooke Capital. “TPG’s investment reaffirms the confidence we’ve had all along in the Company’s potential and provides the resources and expertise to take it to the next level.”

Legal advice was given to TPG Growth by Kirkland & Ellis LLP. Piper Jaffray & Co. served as exclusive financial advisor to Angie’s Boomchickapop and Sherbrooke. Legal advice was given to Angie’s Boomchickapop by Lindquist & Vennum LLP and to Sherbrooke by Choate Hall & Stewart LLP.

About Angie’s Artisan Treats
Husband and wife entrepreneurs Dan and Angie Bastian founded Angie’s Artisan Treats in 2001 as a family-run, outdoor vendor operation selling Angie’s classic Sweet & Salty Kettle Corn recipe. Today, Angie’s has increased in sales and popularity, having grown into a national player with a strong consumer following. Angie’s lineup of great-tasting products includes flavors such as Boomchickapop™ Sea Salt, Sweet & Salty, Lightly Sweet, White Cheddar and Caramel & Cheddar Mix, as well as new innovations such as Salted Caramel and Sweet & Spicy Kettle Corn. Angie’s Boomchickapop is distributed across the country and found in major natural food, conventional grocery, club and mass retail outlets. Follow Angie’s on Facebook at and Twitter @Boomchickapop.

About TPG Growth
TPG Growth is the middle market and growth equity investment platform of TPG, the global private investment firm which has $66 billion of assets under management. TPG Growth targets investments in a broad range of industries and geographies, utilizing leveraged buyout, growth equity, and private investment in public equity (PIPE) structures. TPG Growth has offices in the United States, China, India and Singapore. For more information, visit

About Sherbrooke Capital
Sherbrooke Capital is a leading growth capital private equity firm focused exclusively on investing in emerging consumer companies in the rapidly growing healthy, active and sustainable living market. Sherbrooke seeks to be the preferred provider of growth equity capital in the space by working closely with entrepreneurs to nurture and develop exceptional businesses and innovative brands that engage and inspire today’s increasingly health-conscious consumer.