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TravelClick buys ZDirect

TravelClick, a portfolio company of Thoma Bravo, has acquired ZDirect. Financial terms weren’t announced. Located in Ottawa and South Carolina, ZDirect provides a customer relationship management platform in the hospitality sector. Waller Capital advised ZDirect.


NEW YORK, October 27, 2015 – TravelClick (“the Company”), a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry, announced today that it has acquired ZDirect, a leading customer relationship management (CRM) platform in the hospitality sector.

The acquisition of ZDirect, which represents the second acquisition made by TravelClick in the last 12 months, is yet another example of the Company’s commitment to extending its industry leadership position to better serve its hotel clients. Terms of the transaction were not disclosed.

The addition of ZDirect further strengthens TravelClick’s suite of industry-leading business intelligence, reservations, marketing and media products. With ZDirect, there is a significant opportunity for hotels to leverage ZDirect’s suite of automated tools to better understand guests and prospects. Hotels will be able to send targeted communications and offers to drive direct bookings, loyalty and higher revenue. It will also serve as a platform for innovation to create long-term, deeper guest connections and customer engagement.

“Data and SaaS technology are core to everything that we do. The addition of ZDirect will serve as a platform for innovation and is a tremendous opportunity for TravelClick to help our hotel clients stay competitive in an ever-changing marketplace and thoroughly understand their past, current and future customers,” said Larry Kutscher, CEO, TravelClick. “Combining our rich, data-driven suite of solutions with ZDirect’s market-proven CRM results in a unique end-to-end platform will allow hotels to increase profits through better engagement.”

As TravelClick incorporates ZDirect into its business intelligence, reservations and media solutions products, the new solution will provide unrivaled customer insight with an integrated, easy-to-use platform to develop marketing campaigns. It will be made available to TravelClick’s 38,000 global hotel clients via its leading team of in-market hotel experts, enabling the platform to rapidly increase its reach and market adoption.

“TravelClick provides ZDirect with a powerful platform to accelerate our growth and serve hotels around the globe,” said Hayes Thomas, former CEO of ZDirect. “We look forward to joining forces with the TravelClick team and cementing its position as the leading provider of technology and marketing solutions for hotels of all sizes.”

Located in Ottawa and South Carolina, ZDirect provides services to over 1,500 independent and group hotels throughout North America, Europe and Asia. Waller Capital acted as exclusive financial adviser to ZDirect.


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About TravelClick, Inc.
TravelClick ( provides innovative cloud-based solutions for hotels around the globe to grow their revenue, reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products, and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 38,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on and