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TriArtisan-backed TGI Fridays appoints Coleman as CEO

TGI Fridays is headquartered in Dallas.

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  • Coleman joined the company in October 2022 where he led the domestic corporate and franchise stores as well as the TGI Fridays brand as US President and chief marketing officer
  • Coleman was a senior vice president and CMO of Dave & Busters
  • Also, he held various leadership roles at Del Frisco’s Restaurant Group, and as CMO of Romano’s Macaroni Grill

Restaurant chain TGI Fridays has named Brandon Coleman III as CEO.

Headquartered in Dallas, TGI Fridays is backed by TriArtisan Capital Advisors.

“Brandon has proven time and time again that innovation layered on top of rich brand history is the key to sustained and impactful growth,” said Rohit Manocha, co-founder of TriArtisan Capital Advisors in a statement. “Since first coming to the company as our Chief Marketing Officer, following a storied career in the restaurant industry, Brandon has been driving greater relevance and stronger connection with today’s consumers.”

Coleman joined the company in October 2022 where he led the domestic corporate and franchise stores as well as the TGI Fridays brand as US President and chief marketing officer. Coleman was a senior vice president and CMO of Dave & Busters. Also, he held various leadership roles at Del Frisco’s Restaurant Group, and as CMO of Romano’s Macaroni Grill as well as serving as CEO and Management Consultant for Brava Partners.

Based in New York City, TriArtisan was founded in 2002.