Seattle-based PushSpring, a provider of mobile app audience data and analytics, has hired Brad Dobbs as director of publisher and platform partnerships. Previously, Dobbs worked at Amazon where he served as manager of mobile games user acquisition. PushSpring’s backers include Trilogy Equity Partners.
SEATTLE (January 25, 2016) PushSpring, the leading mobile app data and insights provider, today announced that Brad Dobbs has joined the company in the newly created position of Director of Publisher & Platform Partnerships, based at the company’s headquarters in Seattle.
“Brad’s experience working with mobile app publishers to drive effective monetization strategies is critical for us as we scale our relationships with leading players in the industry,” says Tyler Davidson, PushSpring’s Co-Founder and Chief Revenue Officer. “We believe there’s a tremendous opportunity for app publishers to deliver more relevant content, offers, and advertising to consumers with PushSpring data, and Brad will play a key role in our growth in this area.”
Mr. Dobbs joins PushSpring from Amazon, where from 2013 to 2016, he was the Manager of Mobile Games User Acquisition where he led a team of account executives and launched two new advertising products for developers. Before Amazon, Mr. Dobbs he was with Zumobi, a local mobile interactive advertising firm as an Account Executive and in Partner Development. He holds a BA in Communications from the University of Washington.
PushSpring (www.pushspring.com) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two year old company recently raised $5 million in a Series A investment led by Trilogy Equity Partners.
PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.