Trinity Hunt Partners has partnered with Exclusive Concepts, a provider of digital marketing and advertising services. President Scott Smigler will remain a significant shareholder.
(DALLAS) – Trinity Hunt Partners, a growth-oriented middle market private equity firm, today announced a partnership with Exclusive Concepts (“Exclusive”), a provider of digital marketing and advertising services based in Burlington, Massachusetts. Exclusive was founded in 1997 and has grown to be a leading digital marketing services partner for eCommerce-focused clients. Trinity Hunt is partnering with Exclusive President Scott Smigler, who will remain a significant shareholder, and the company’s management team to accelerate Exclusive’s growth trajectory through investments in infrastructure, talent and strategic acquisitions.
“Trinity Hunt is the ideal partner for Exclusive due to their focus on people, culture, and growth, along with their track record of success in driving thoughtful, acquisition-driven expansion,” said Scott Smigler, President of Exclusive Concepts. “This investment will enable us to deliver new capabilities for our valued clients, to help position them for accelerated growth as the digital transformation continues.”
Through its partnership with Exclusive, Trinity Hunt intends to acquire complementary businesses across the United States to create the market leader in the digital marketing industry.
“Exclusive’s commitment to thought leadership in eCommerce digital marketing is a true differentiator,” said George Morgan, Principal at Trinity Hunt. “We are excited to partner with Scott and the entire Exclusive team to execute our thesis in the digital marketing and digital media services industry. We look forward to building on Exclusive’s strong foundation and rapidly scaling the business through acquisitions.”
Winston & Strawn served as legal advisor to Exclusive in the transaction. Katten Muchin Rosenman served as legal advisor to Trinity Hunt. Terms were not disclosed.
About Exclusive Concepts
Exclusive Concepts is an eCommerce-focused full-service marketing and technology agency that combines the speed of automation with the intelligence and experience of the best human-generated strategies. Exclusive’s solutions include Ad Management for Google and Marketplaces, Social Media, SEO, Conversion Rate Optimization, Email Marketing, and more. Exclusive Concepts is a Google Premier Partner, a Microsoft Advertising (formerly Bing) Select Partner, a Facebook Marketing Partner, a BigCommerce Elite Partner, and a member of the Inc. 5000 Hall of Fame.
About Trinity Hunt Partners
Trinity Hunt Partners is a growth-oriented middle market private equity firm with over $1.2 billion of assets under management focused on partnering with business owners to build world-class business, healthcare, and consumer services companies. Trinity Hunt has earned a reputation for providing the strategic, operational, and financial expertise to take entrepreneurial services companies to the next level. For more information, visit www.trinityhunt.com.