Truck parts maker Raney’s secures investment from Incline Equity

• In addition to its ecommerce platform, Raney’s operates a chrome shop out of its Ocala, Florida headquarters
• Raney’s is known within the trucking industry as a trusted source of over 20,000 SKUs
• Joel Raney is founder and CEO of Raney’s

Incline Equity Partners, a Pittsburgh-based private equity firm, has made an undisclosed investment in Raney’s, an ecommerce distributor of aftermarket heavy-duty truck parts and accessories.

Founded in 2010, Raney’s provides independent and owner-operated truck drivers with a wide range of functional parts and accessories, such as lighting, fenders, bumpers and exhausts. The company is noted as a trusted source of over 20,000 SKUs, including several private label products. In addition to its ecommerce platform, Raney’s operates an 11,000 sq. ft. chrome shop out of its headquarters in Ocala, FL.

“Incline is the ideal partner to help us execute our growth strategy,” said Joel Raney, founder and CEO of Raney’s, in a public statement. “Leveraging Incline’s resources, we will expand our private label offerings as well as pursue M&A opportunities to bolster our market position in both adjacent geographies and product categories.”

Leon Rubinov, senior partner at Incline, echoed Raney’s enthusiasm over the new partnership. “Raney’s has been successful in establishing a strong brand among its diverse base of enthusiast customers,” he said, also in a public statement. “The shift to online sales and increasing desire for customization creates significant demand for Raney’s product set. To build upon this momentum, we plan to invest in technology to improve inventory management capabilities and leverage digital marketing to engage with new and existing customers.”