TSG and Sam Wolf to acquire LuckyVitamin from GNL

TSG Consumer Partners has teamed up with Sam Wolf, founder of LuckyVitamin to acquire LuckyVitamin from GNC Holdings. No financial terms were disclosed. Imperial Capital LLC served as financial adviser to TSG on the deal. Based in Conshohocken Pennsylvania, LuckyVitamin is an e-commerce site for natural and organic wellness products.


SAN FRANCISCO & CONSHOHOCKEN, Pa.–(BUSINESS WIRE)–TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the branded consumer sector, and LuckyVitamin.com (“LuckyVitamin”) founder Sam Wolf today announced that they have partnered to acquire LuckyVitamin from GNC Holdings, Inc. (“GNC”). The terms of the transaction were not disclosed.

Founded 12 years ago, LuckyVitamin is an industry-leading global e-commerce destination for natural and organic wellness products, information and support offering over 40,000 top branded and private label products including vitamins and nutritional supplements, natural and organic foods, sports and fitness nutrition, beauty, skincare, pet and natural home. LuckyVitamin is dedicated to empowering individuals to live healthier lives and serves as an inspirational and supportive source for thousands of brand name wellness products at exceptional value and service online.

“TSG has invested in and nurtured countless world-renowned consumer products brands, including many health and wellness brands, as well as best-in-class e-commerce businesses. They are an ideal partner and I am confident their strategic support will be invaluable as we drive the accelerated growth of our business,” said Sam Wolf, Founder and CEO of LuckyVitamin. “This company’s roots date back to the pharmacy my grandfather built more than sixty years ago, and I am excited and proud to be reinvesting in the business that means so much to me. Importantly, we anticipate that this new investment will enable us to expand our reach helping more people to live healthier and support the continued growth of our wonderful partner brands that help make LuckyVitamin a go-to source for customers.”

“Sam is an industry innovator who has built the leading online destination for consumers dedicated to healthy living,” said Michael Layman, Managing Director at TSG. “Under Sam’s leadership, the Company has grown from a family-owned health food and wellness store into a global e-commerce destination for natural products, and we are thrilled to support the Company’s ongoing mission of helping people maintain a healthy lifestyle. We look forward to working alongside Sam and the rest of the LuckyVitamin team to further enhance the customer experience, strengthen its position in the marketplace, and help drive its next phase of growth to deliver a more premium experience to natural product consumers around the world.”

Imperial Capital, LLC served as financial advisor to TSG.

About LuckyVitamin
Founded in 2005, LuckyVitamin is an industry leading global e-commerce destination for health and wellness, natural and organic products, vitamins, nutritional supplements, sports and fitness nutrition, food, beauty, skincare, pet and natural home. LuckyVitamin offers premium quality products and service at an exceptional value. Striving to bring good health to the masses, its mission is to be the inspirational and supportive source for products and knowledge dedicated to helping everyone on their journey towards happy wellness. For more information, visit https://www.luckyvitamin.com/.

About TSG Consumer Partners
TSG Consumer Partners, LLC is a leading investment firm with approximately $5 billion of assets under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, Backcountry, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics. For more information, please visit www.tsgconsumer.com.