TSG makes multiple promotions

TSG Consumer Partners has promoted Margo Hays to managing director of digital strategy.

TSG Consumer Partners has promoted Margo Hays to managing director of digital strategy. Also, the private equity firm has upped Alec Barnett, Sam Pritzker and James Zelnick to senior vice president and Parker Brown to senior associate.


SAN FRANCISCO, CA – January 27, 2022 – TSG Consumer Partners (“TSG”), a leading private equity firm, today announced the promotions of Margo Hays to Managing Director, Digital Strategy (San Francisco), Alec Barnett (New York), Sam Pritzker (New York), and James Zelnick (San Francisco) to Senior Vice President, and Parker Brown to Senior Associate (New York).

“Margo, Alec, Sam, James, and Parker have all made tremendous contributions to our firm and portfolio companies,” said Jamie O’Hara, President of TSG. “We’re pleased to recognize the well-deserved promotions of each of these high-performing individuals. Their contributions helped drive extraordinary firm success in 2021, and I am confident they will be invaluable team members as we drive continued investor value in 2022 and beyond.”

“Margo’s promotion follows the continued success of the TSG Digital team that she established and oversees. Her group adds substantial value as we evaluate new investment opportunities and, most importantly, work with our partner companies to accelerate growth post-investment,” said Hadley Mullin, TSG’s Senior Managing Director. “This group plays a pivotal role in helping management teams optimize digital marketing, content creation, e-commerce, CRM, and other critical capabilities. We congratulate Margo on her promotion to Managing Director and her tremendous work implementing best-in-class digital practices at TSG.”

Ms. Hays joined the firm in 2016. She joined TSG with 25 years of corporate and ad agency experience and advises TSG partner companies on digital strategy, leads digital transformation projects, builds strategic partnerships, and specializes in designing intuitive, customer-centric digital user experience designs. Ms. Hays also established and oversees the TSG Digital team and the firm’s annual Digital Summit for portfolio companies. She has played an integral role in designing digital user experiences for some of the largest consumer brands globally. Ms. Hays graduated from St. Olaf College with a BA in Studio Art and English Literature.

Mr. Barnett joined TSG in 2016 and has worked with partner companies including Mavis Discount Tire, Pathway Vet Alliance, and PowerStop, in addition to performing due diligence for TSG investments. Before TSG, Mr. Barnett was an investment banker at J.P. Morgan, where he advised consumer products and retail clients on a variety of transactions including mergers and acquisitions, as well as debt and equity financings. Mr. Barnett graduated magna cum laude with a BS in Finance and Public Relations from Syracuse University.

Mr. Pritzker has collaborated with partner companies including HUDA Beauty, Backcountry, Canyon Bicycles, and REVOLUTION Beauty since joining the firm in 2016, and is involved in the due diligence of new investments. Prior to joining TSG, Mr. Pritzker was an investment banker at J.P. Morgan. Mr. Pritzker received a BA in Economics and French with Distinction from Amherst College.

Mr. Zelnick has been a part of TSG since 2018 and has supported partner companies such as The Duckhorn Portfolio, ATI, Scopely, and Hempz, as well as the due diligence of TSG investments. Prior to joining TSG, James worked at FFL Partners, where he invested in middle-market companies across a variety of industries. Prior to FFL, Mr. Zelnick worked at Bain & Company, where he advised clients in the consumer, industrials, and technology industries. Mr. Zelnick graduated from Brigham Young University with a BS and Master’s degree in Accounting.

Mr. Brown joined TSG in 2020 and is involved in the due diligence of new investments and supporting partner companies including ATI, Scopely and Vici. Before joining TSG, Mr. Brown was a consultant at Boston Consulting Group, where he advised consumer retail and ecommerce clients on digital marketing, personalization, and corporate strategy. Mr. Brown received a BS in Economics from the Wharton School at the University of Pennsylvania.

About TSG Consumer Partners
TSG Consumer Partners, LP is a leading private equity firm that partners with founders and management teams to build and accelerate growth for best-in-class consumer-facing businesses. Since its founding in 1987, TSG has been an active investor in the consumer industry. Representative past and present partner companies include Backcountry, Canyon Bicycles, Duckhorn, Dutch Bros, e.l.f. Cosmetics, IT Cosmetics, Joe Hudson’s Collision Centers, Mavis Tires, Planet Fitness, popchips, Power Stop, REVOLVE, Revolut, Robinhood, Smashbox, Stumptown, and vitaminwater. For more information, including a complete list of TSG’s current partner companies, visit tsgconsumer.com.