TSG taps Cooling as MD

TSG Consumer Partners has named William Cooling as a managing director in New York. Previously, he worked at Jefferies where he was managing director and head of consumer/retail mergers and acquisitions.


SAN FRANCISCO–(BUSINESS WIRE)–TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the consumer sector, today announced that William (“Bill”) Cooling has joined the firm as a Managing Director in New York, where he will focus on generating new investment opportunities, executing transactions and working with partner companies.

“We’re thrilled to welcome Bill to the TSG team,” said Chuck Esserman, CEO and Founder of TSG Consumer Partners. “He has an exceptional track record in M&A across the consumer sector. Bill’s industry insight and deep network of relationships will help us further expand our investing efforts. We look forward to leveraging his global perspective as we continue to evaluate new investment opportunities in high growth consumer companies.”

Bill added, “TSG has established itself as the leading consumer-focused private equity firm investing in and growing innovative brands across the globe. I am delighted to join such a talented team of investors and to contribute to creating value and helping entrepreneurs and management teams achieve their full potential.”
Bill joins TSG with more than 15 years of investment banking experience, most recently as Managing Director and Head of Consumer/Retail Mergers & Acquisitions at Jefferies. While at Jefferies, Bill also served as Co-Head of the Global Junior Resource Initiative for the Investment Bank. Prior to Jefferies, Bill served as a Managing Director at Gleacher & Company. Bill began his career working in the Consumer, Retail & Healthcare Group at J.P. Morgan.

Bill received a B.A. degree in Government & History from Georgetown University.

About TSG Consumer Partners
TSG Consumer Partners, LLC is a leading private equity firm focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, fitness, beauty, personal care, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include CorePower Yoga, Duckhorn Wine Company, Planet Fitness, IT Cosmetics, REVOLVE, HUDA Beauty, BrewDog, Canyon Bicycles, Pabst, Backcountry, vitaminwater, thinkThin, popchips, Stumptown, Smashbox Cosmetics and e.l.f. Cosmetics. For more information, visit tsgconsumer.com.