TubeMogul Adds Paul Joachim

TubeMogul, maker of a media buying platform for digital video advertising, has named Paul Joachim as its Chief Revenue Officer. Previously, Joachim was senior vice president and managing director, Americas for Vibrant Media. TubeMogul is based in San Francisco.


TubeMogul, the fastest-growing media buying platform for digital video advertising, officially named Paul Joachim, former SVP at Vibrant Media, as its Chief Revenue Officer today.


At TubeMogul, Joachim’s responsibility is simple: accelerate TubeMogul’s revenue growth worldwide. TubeMogul, which launched its flagship video advertising platform last year, is already growing rapidly, signing top agency trading desks and brand marketers and ranking among the 15 fastest-growing companies in the San Francisco Bay Area, which includes Silicon Valley.


“In a marketplace full of acronyms, TubeMogul cuts through the noise and simplifies the buying process for video advertisers, singularly focusing on making the world of real-time buying safe and effective for brands,” said Joachim, now Chief Revenue Officer at TubeMogul. “I believe that is the future and am excited to be here.”


Joachim brings decades of experience in digital advertising, sales leadership and technology. Most recently, Joachim was SVP and Managing Director, Americas, at Vibrant Media where he grew the sales organization and helped drive Vibrant’s revenue to over $100 million. Prior to Vibrant, Joachim was a Managing Director with investment banking firm Jefferies Broadview. Over 10 years as an M&A adviser he contributed to successfully closing over 40 mergers and acquisitions, primarily in the digital media sector. An engineer by training, Joachim began his career in sales with IBM receiving IBM’s widely emulated sales training and and selling IBM’s full range of products and services to enterprise clients.


“Joachim is committed, thoughtful and a proven leader — perfect to help scale our real-time media buying platform for video advertising by keeping our sales team singularly focused on clients’ branding goals,” said Brett Wilson, CEO of TubeMogul.