TuneUp Media Brings in New Chairman

TuneUp Media, the San Francisco-based maker of iTunes apps, has brought on a digital media veteran in Scott Kauffman to lead the company’s board of directors as chairman. He has served in executive roles with GeekNet, BlueLithium, Zinio, MusicNow and Adknowledge, among others. Prior investors in TuneUp include KPG Ventures and IDG Ventures.

PRESS RELEASE:

San Francisco, January 20, 2011 — TuneUp Media, the top desktop app for
iTunes, today announced it reached several important milestones in 2010, achieving record revenue growth and surpassing the three million mark in registered users. In addition, the company announced that digital media industry veteran Scott L. Kauffman has joined the company’s board of directors, as chairman.

“We have fantastic momentum going into 2011 and bringing in an industry executive of Scott’s stature to lead our board is a significant win for us,” said TuneUp Founder & CEO Gabriel Adiv. “In addition to his experience in guiding early stage companies through massive growth, his business savvy and insight will be an enormous advantage for our team and his network of contacts will open doors to a variety of opportunities previously unavailable to us.”

Kauffman, 54, is a recognized leader in the fields of digital entertainment, Internet media and consumer marketing. Most recently, he was President & CEO, and a member of the board, of Geeknet (NASDAQ:GKNT), the online network for technology professionals and enthusiasts. Prior to Geeknet he served as President & COO of BlueLithium, a leading data-driven performance marketing company that was acquired by Yahoo! Previous experience includes serving as President & CEO of several Internet companies including Zinio, MusicNow, Coremetrics, eCoverage and AdKnowledge. He also held executive positions at CompuServe and Time Warner. In 1996 Advertising Age named him one of twenty Digital Media Masters.

“I’ve been a big fan of TuneUp since they launched and have been very impressed with their growth trajectory,” said Kauffman. “They are executing well and have a tremendous opportunity in front of them to become the must-have application for enhancing, managing and bringing to life personal digital music libraries – which has become the hub of home entertainment.”

Highlights of TuneUp’s growth and momentum in 2010 include:

Revenue growth of 100%, marking the third consecutive year-over-year growth since the launch of the company in 2008

Surpassed the three million mark in registered users
Surpassed the 1.5 billion mark in number of tracks for which TuneUp has provided missing information

“2010 was a phenomenal year for TuneUp and we’re very excited about 2011,” added Adiv. “We look forward to building on the momentum of the past year by adding new features to our service, working with new partners and accelerating our growth both domestically and internationally.”

TuneUp combines utilities that help music lovers better manage their digital music libraries with entertainment and social media enhancements that transform iTunes from a file database to a multimedia app. Though best known for “cleaning” mislabeled or missing song information and adding cover art, TuneUp’s other features truly make it an essential app for music fans. TuneUp users especially love “Tuniverse™,” which provides instant access to artists’ bios, news and music videos. In addition, TuneUp delivers concert alerts and integrates with Facebook and Twitter to enable music sharing.

About TuneUp:
TuneUp Media (www.tuneupmedia.com), the music lovers behind TuneUp, created the top desktop app for iTunes, with a rapidly growing Windows Media Player user base. TuneUp offers must-have digital music management and music discovery tools that let consumers interact with their digital library in a more experiential and meaningful way. TuneUp automagically™ “cleans” missing or mislabeled song information using acoustic fingerprint technology against a robust database; fills in cover art; and presents an ever-growing suite of “infotainment” features such as artist bios and news, music videos, personalized concert alerts and Twitter and Facebook integration. TuneUp Media is privately held and based in San Francisco.