Unigo Group buys PrepTalk

Unigo Group, a portfolio company of Aequitas Capital, said Wednesday it has completed its buy of PrepTalk. Financial terms weren’t announced. Los Angeles-based PrepTalk provides webcasting and a video-chat platform for prospective students and administrators.

PRESS RELEASE

PORTLAND, Ore., April 8, 2015 /PRNewswire/ — Unigo Group, a portfolio company of Aequitas Capital, announces the firm has completed the acquisition of PrepTalk (http://preptalk.tv/) to position itself as a leading provider of online information and services for both prospective students and administrators in the rapidly-changing college admissions marketplace.
“Given our vision for optimizing Return On Education™ for college consumers as well as higher education providers, PrepTalk’s online events platform is an ideal addition to our product portfolio for colleges and universities,” said Brad McMahon, Senior Vice President of Digital Services at Unigo. “By combining PrepTalk with our Unigo Connect platform for higher education partners, alongside our unique ability to deliver and match millions of prospective students with colleges and universities, we believe that we are uniquely positioned to truly support our vision of optimizing the student to school matching process.”
PrepTalk’s unique live events capabilities creates a highly effective and scalable platform for schools to reach prospective students both in the U.S. and internationally, who may not be able to shoulder the cost of travel to these institutions.
“We are excited to join Unigo and view the transaction as an incredible opportunity to expand the PrepTalk product within Unigo’s network of schools and product portfolio,” said PrepTalk founder Michael Beattie, who joins Unigo as Vice President for University Business Development. “PrepTalk dramatically improves the college search and selection process for students and parents, and allows schools to extend their enrollment marketing activities in a one-to-one or one-to-many format in a highly cost-efficient manner.”
Unigo Group matches college consumers with universities and the resources needed to attend, to thrive and to graduate. Its tailored SaaS solutions, targeted web properties, and consumer funding programs combine to fuel a network that each year powers millions of unique interactions between the college consumer and our partners in higher education and commerce.
The addition of PrepTalk’s webcasting and video-chat platform adds value for students and admissions departments alike as a direct-exchange portal and recruiting tool in the increasingly-competitive admissions ecosystem.
“We are excited to add PrepTalk’s outstanding network of educational institutions to the Unigo Group customer family, and look forward to continuing to add value to those relationships via additional innovative products and services,” McMahon said.
Educational institutions currently leveraging PrepTalk’s solutions include: UCLA, University of Florida, Drake University, George Washington University and Colgate University.
About Unigo Group
To promote, advance and maximize a Return On Education™, Unigo Group (http://www.unigogroup.com/) matches college consumers with universities and the resources needed to attend, to thrive and to graduate. Our tailored SaaS solutions, targeted web properties, and consumer finance programs fuel a network that each year powers tens of millions of unique interactions between the college consumer and our partners in higher education and commerce.
Unigo Group uses its unique insights and proprietary technologies to provide complete and transparent information that helps higher education consumers choose the right school for their needs and future goals. We improve Return on Education™. From picking a school, to funding your education, to maintaining financial discipline while you build your career, Unigo Group is a trusted and reliable partner.
Unigo Group is a portfolio company of Aequitas Capital (http://www.aequitascapital.com/). Founded in 1993, Aequitas Capital is a diversified financial services company that creates alternative investments including private equity, private credit and specialty finance. The firm leverages its robust network of industry experts to invest in under-served sectors that drive the overall economy in the areas of education, healthcare and financial services. Aequitas helps its portfolio companies and strategic partners reach their goals by providing management expertise, technology infrastructure and a network of support services.
Please follow @Unigo (https://twitter.com/Unigo) for more information.