Unitrin Completes Direct Response Purchase

J.C. Flowers & Co. and Metalmark Capital have completed their sale of Direct Response Corp. to an affiliate of Unitrin Inc. (NYSE:UTR) for approximately $200 million. The original deal value had been around $220 million. Direct Response is a Meriden, Conn.-based seller of personal automobile insurance.


Unitrin, Inc. (NYSE:UTR) announced today that its subsidiary, Trinity Universal Insurance Company, has completed its previously announced acquisition of Direct Response Corporation and its subsidiaries (“Direct Response”) in a cash transaction valued at approximately $200 million.Direct Response is based in Meriden, Connecticut and specializes in the sale of personal automobile insurance directly to consumers under both the Response Insurance and Teachers Insurance Plan brand names. For the year ended December 31, 2008, Direct Response recorded direct written premiums of approximately $156 million.


Donald G. Southwell, Unitrin’s Chief Executive Officer, said: “We are extremely pleased to welcome Direct Response to the Unitrin family of companies. This acquisition underscores our commitment to the direct to consumer personal lines distribution channel. Direct Response will continue to market its products under the Response Insurance and Teachers Insurance Plan brand names and will be reported as part of the Unitrin Direct business segment.”

Unitrin is a financial services company focused on creating shareholder value by providing a diverse array of insurance and automobile finance products and services for individuals, families and small businesses.

Among the brands in Unitrin’s Property and Casualty Insurance businesses are Kemper(R)1 and Unitrin Specialty, which sell personal and commercial insurance through networks of independent agents, and Unitrin Direct, which sells automobile and homeowners insurance directly to consumers or through employer-sponsored voluntary benefit programs. Unitrin’s Life and Health Insurance businesses bring a high-level of personalized service to their customers. Unitrin’s automobile finance subsidiary, Fireside Bank, specializes in automobile loans for the purchase of pre-owned vehicles. Additional information about Unitrin is available by visiting its website (www.unitrin.com).

1 Unitrin uses the registered trademark “Kemper” under license, for personal lines insurance only, from Lumbermens Mutual Casualty Company, which is not affiliated with Unitrin.