Upland Software Inc has acquired Austin-based PostUp, a provider of email and audience development technology and services to the publishing and media industries. No financial terms were disclosed. The Cosine Group was financial adviser to PostUp on the deal. PostUp was a portfolio company of Transition Capital Partners and Petra Capital Partners.
AUSTIN, TX – April, 2019 – PostUp, a portfolio company of Transition Capital Partners and Petra Capital Partners, was acquired by Upland Software, Inc. (Nasdaq: UPLD) on April 19th, 2019.
Based in Austin, TX, PostUp is a leading provider of email and audience development technology and services to the publishing and media industries. PostUp’s sophisticated email and audience development solutions help companies in the media and publishing sector to develop and grow their audiences, drive deeper audience engagement, and monetize their communications channels by generating new advertising and subscription revenue streams.
Upland Software (Nasdaq: UPLD) is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise.
Transition Capital Partners is a Dallas, TX based, family office funded, private investment firm. Founded in 1993, TCP has successfully invested in over 40 lower middle market companies spanning a diverse array of industries. TCP is affiliated with the Patterson Thoma Family Office.
Petra Capital Partners is a Nashville, TN-based private equity firm engaged in providing growth capital for technology, business services and healthcare companies located throughout the United States. Petra partnered with TCP on the investment, providing subordinated debt and equity capital to support the acquisition and growth of PostUp.
The Cosine Group, New York, NY represented Postup as exclusive financial advisor.