Neustar has acquired Aggregate Knowledge. No financial terms were disclosed, however some outlets report the value of the transaction to be at $119 million. Based in San Mateo, Calif., Aggregate Knowledge is an analytics platform for advertising agencies and brand marketers. The company’s investors included First Round Capital, NSV, Kleiner Perkins, DAG Ventures, Foundation Capital and OVP Venture Partners.
STERLING, Va., Oct 30, 2013 (BUSINESS WIRE) — Neustar, Inc. , a trusted neutral provider of real-time information and analysis, today announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
The combination of Neustar’s real-time, offline and online marketing solutions and Aggregate Knowledge’s media intelligence platform provides agencies and marketers the ability to plan, target, engage and measure cross-channel campaigns more effectively in a single view. The comprehensive workflow solution allows marketers to tailor their media spending plans, efficiently reach target audiences, and improve performance and engagement across devices and channels. This privacy-by-design marketing suite will help clients drive greater campaign success and increase return on investment.
“Aggregate Knowledge brings us a highly scalable data management platform that many of our existing customers already utilize in conjunction with our data analytics services, as well as a recognized ability to increase ROI on customer campaigns and an experienced management team,” said Lisa Hook, Neustar President and Chief Executive Officer. “These assets represent a strong fit with our strategic vision and our existing capabilities, enabling us to provide a unified marketing solution that links disparate media and audience intelligence in a centralized real-time platform. This platform allows agencies and brands to interact with target audiences using the most effective channels while immediately measuring a campaign’s performance.”
“The power of actionable and intelligent data insights has fundamentally changed how brands engage with customers. The winners will be the marketers that invest in the technology and tools needed to successfully navigate this dynamic landscape,” said Scott Hagedorn, Chief Executive Officer of Annalect, a division of Omnicom Media Group. “The combination of Neustar and Aggregate Knowledge is a great example of the market responding. We’re also excited about the mobile and retail opportunities that it will enable.”
About Neustar, Inc.
Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors. Neustar applies its advanced, secure technologies to help its clients promote and protect their businesses. More information is available at www.neustar.biz.
About Aggregate Knowledge, Inc.
Aggregate Knowledge offers advertisers and agencies a scientific methodology to pinpoint where to reach highest performing customers in a single platform. Aggregate Knowledge’s patented Media Intelligence Platform(TM) (MIP) combines both media and audience data, enabling marketers to effectively allocate media dollars, resulting in increased reach and improved media spend efficiency.